What Are YouTube Pre Roll Ads?
YouTube Pre-Roll Ads, also referred to as in-stream video ads, are a form of video advertising available through Google Ads. To put it simply, Pre-roll Ads are short video ads that play while clicking on a YouTube video before the main video begins to play (So long as the channel’s monetization is enabled).
There are a few key indicators you can use to tell YouTube Pre-Roll Ads:
- The advertiser details and call to action button on the left side of the video.
- After the 5-second countdown on the right side of the video ends, you can skip the commercial.
Why Use YouTube Pre Roll Ads?
You may be wondering what makes this advertising strategy so powerful. It boils down to the amazing capacity Google offers advertisers to target the right people at the right time.
It is also worth noting the following five statistics:
- Video Advertising Trends: In 2012, video was the most rapidly growing ad format. – Insivia
- Communication Effectiveness: The viewer retains 95% of a message when watching it in a video, but only 10% when reading it in text. – Insivia
- Decision Makers: 59 percent of senior executives prefer video to text. – Brainshark
- Purchase Decision: 52% of consumers feel that watching a product video makes them more confident in online buying decisions. – Invodo
- Conversion Rates: Animated explainer videos boost conversion rates by 20 percent. – Unbounce
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5 Best Practices for YouTube Pre Roll Ads
If you’d like to get the most out of your YouTube Pre-Roll Ads, you should follow some best practices. Here are a few things to keep in mind while you create your ad:
#1. Keep Context in Mind
A common complaint regarding Pre-Roll Ads is that the ad lasts longer than the video before it. Nobody wants to see a 30-second commercial before a 10-second clip. Remember the viewer’s context! If someone is going to watch a 15-minute video, there’s a strong probability, that they are ready to engage and free from distractions relatively. This is the ideal situation!
#2. Deliver the Hook Within the First Five Seconds
It’s probably no surprise that approximately 93% of users will skip YouTube ads. But in this case, it does help to know the audience. If you can find a pain point or hook that will keep people watching, ensure you deliver it within the first five seconds, to keep them watching.
#3. Cautious Targeting
YouTube offers granular targeting for the type of audience your Pre-Roll Adverts appear in front of. The main affliction with Pre-Roll Ads is usually since the ad is not relevant to the requirements or interests of the person being forced to view the ad.
#4. Create Curiosity
To say the least, keeping the audience’s attention beyond the 5-second skip mark can be difficult! If you can get people curious about your ad within the first 5 seconds, you increase the chances of them staying.
#5. Make It Fun
When looking at some of the best-performing Pre-Roll Advertising, one recurring element is humor. There is an inherent resistance from the audience to Pre-Roll Ads as it delays them from watching the video of their choice. If you can deliver value by making them laugh, the viewer is significantly more likely to respond positively to the ad.
Bottom Line
That’s all about what YouTube Pre Roll Ads are, why you should use them, and their best practices. Hope this content is of great help to you!
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About The Author
Position: Columnist
Jocelin is keeping a strong passion for the multimedia industry with her first thoughts and visions. While continuously absorbing relevant knowledge, she believes that pictures, videos, and music can bring so much pleasure to life. To go deeper into the industry, she has acquired many skills in video editing. Also, she can provide readers with ways to solve problems on image, video, and auido topics.