Different formats of advertisements have different costs. Scroll down to figure out that YouTube ads cost.
Display Ads
How much do YouTube ads cost? For display ads, you could end up paying a rate as low as 3 cents per view.
This ad format is only on the desktop platform. Ads show on the right of the video and above the video suggestions list. Display ads are not popular with advertisers because they do not appear on the videos viewers are watching. And most viewers will ignore these ads.
Overlay Ads
Overlay ads appear on the lower 20% of the video – on the desktop platform.
Do you want to get more and more viewers to drive traffic to your own YouTube channel or website? Overlay Ads are the best way. If you want to promote a video here, you could pay $0.01 – $0.03 per view.
For this to work on your YouTube channel, you first need to populate it with engaging, entertaining videos. You would also want to create a compelling welcome video to encourage people to stay the moment they clicked through to your channel.
In-Stream Video Ads
The in-stream video ads are those that appear as part of videos. For example, the skippable and non-skippable video ads, and bumper ads. With in-stream video ads, you pay per video view. So how much do YouTube ads cost?
In-stream video ads only charge you when a viewer watches at least 30 seconds of your video, watches your video in its entirety (if shorter than 30 seconds), or interacts with it. Whichever event occurs first is when you pay.
1. Skippable Video Ads
This ad formation is the most common type of YouTube ad. These are the ads you see before during or after a video that a viewer can skip after 5 seconds.
Do you know YouTube ads cost for this ad format? You only pay for those skippable videos that viewers watch for 30 seconds or more (unless your ad is shorter than that). So, you do not have to worry about paying for all those people who skip through your video as soon as they can.
2. Non-skippable Video Ads
These are video ads that viewers must watch before they can view the video they want. Non-skippable videos are more typically 15-20 seconds in length. There is an extended version, with 30-second ads, but YouTube is about to phase these out due to their unpopularity.
3. Bumper Ads
Businesses use bumper ads when they want to deliver a short, memorable message to potential customers. As Bumper ads are six seconds or shorter they need to be to the point.
You pay for bumper ads by impressions. They are charged by CPM – cost per thousand impressions. Hence you pay for $ 7.5 a bumper ad each time your ad receives 1,000 impressions.
