Types of YouTube Ads & YouTube Ad Specs

YouTube video ads have a variety of different categories that you can choose from, including skippable video ads, non-skippable video ads, bumper ads, etc. Each type of ad comes with its own unique specs. The following part aims to take you through different YouTube video ad specs.

Types of YouTube Ads and YouTube Ad Specs

#1. Skippable Video Ads

As the name suggested, skippable video ads allow viewers to skip them after a certain time. On YouTube, you need to wait for 5 seconds, and then, you can skip the ad and watch the video content. This type of video ad generally appears at the beginning, end, or in the middle of a YouTube video.

Since most viewers will choose to skip this type of video ad after 5 seconds, a good advertiser would try everything possible to catch viewers’ attention within 5 seconds.

Skippable Video Ad Specs:

• Length: 12 seconds to 3 minutes
• Dimensions: 426 x 240 for 240p resolution, 640 x 360 for 360p, 854 x 480 for 480p, 1280 x 720 for 720p, 1920 x 1080 for 1080p… (The maximum dimension is 3840 x 2160.)
• Aspect ratio: 16:9 or 4:3 (16:9 is the most recommended.)
• Frame rate: 24fps to 60fps
• Formats: MP4, MOV, MPEG, AVI, ASF…

#2. Non-skippable Video Ads

Contrary to skippable video ads, this type of ad can’t be skipped. That means you need to watch the entire ad before a video begins or continues. It’s more suitable for those advertisers who want to introduce their brands and products in detail.

Non-skippable Video Ad Specs:

• Length: 15 to 30 seconds
• Dimensions: 426 x 240 for 240p resolution, 640 x 360 for 360p, 854 x 480 for 480p, 1280 x 720 for 720p, 1920 x 1080 for 1080p, 2560 x 1440 for 1440p, and 3840 x 2160 for 2160p
• Aspect ratio: 16:9
• Frame rate: 24fps to 60fps
• Formats: MPEG-4, MOV, MP4, WebM, 3GPP…

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#3. Bumper Ads

Bumper ads, also called pre-roll ads, are a non-skippable video ad format. A bumper ad can be up to 6 seconds, which is usually shorter than the two types of YouTube ad specs above. As viewers can’t skip the ad, your brands are more likely to catch their attention.

YouTube Bumper Ad Specs:

• Length: The maximum length is 6 seconds
• Dimensions: 426 x 240 for 240p resolution, 640 x 360 for 360p, 854 x 480 for 480p, 1280 x 720 for 720p, 1920 x 1080 for 1080p… (640 pixels by 360 pixels or 480 pixels by 360 pixels is recommended.)
• Aspect ratio: 16:9 or 4:3
• Frame rate: 30fps
• Formats: AVI, ASF, MP4, MPEG…

#4. Standard Display Ads

Unlike those types of ads mentioned above, display ads are non-video ads. They appear as images or links on the top right of your YouTube video suggestions. This type of ad is designed to entice viewers to click through the advertisers’ websites.

Standard Display Ad Specs:

• Image dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p) …
• Aspect ratio: 16:9
• Formats: GIF, JPG, PNG

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Conclusion

The first step in creating a successful YouTube video ad is to figure out the types of YouTube ads and their specs. This post elaborates on several YouTube ad specs and I hope it’s helpful to you.