Introduction to YouTube Metadata
YouTube metadata is simply referred to as text information that represents information related to a video. It includes the title, description, and tags of a YouTube video. These elements are very important to improve video ranking. Apart from this, YouTube metadata also helps users find videos on YouTube.
Title:
The title is usually found only below the video. It is a summary of the video content. Users usually search for YouTube videos through the YouTube search engine. Whether a video appears on the search results page depends on whether the video title contains the searched keywords.
Description:
The description of a YouTube video is an important part of the video. The description is mainly used to summarize the video content and main plots. You can add tags and hashtags to the description.
Tags:
Tags are the most important element of a YouTube video. They determine whether your video appears on the search results page. You can add multiple keywords or variations of keywords related to the video to a YouTube video.
View and Edit YouTube Metadata
Now, you have learned the importance of YouTube metadata. It is very important to learn how to write good YouTube video metadata. If you are a YouTube creator and want to learn how to optimize your YouTube metadata, you can learn from other YouTube creators who create videos of the same type as you. Here is how to check other YouTubers’ video metadata:
Step 1: Head to the official YouTube website and sign in to your account.
Step 2: Type the keywords in the search box. Then, click the magnifying glass button, or press Enter key on your keyboard to search for relevant YouTube videos.
Step 3: Find a video you want to see the metadata and access to its playback page.
Step 4: Right-click any blank space on the playback page and choose View page source from the drop-down menu.
Step 5: After that, you will open a new tab with HTML code. Press the CTRL + F buttons on your keyboard and then search for keywords. There you can find all the keywords used in the video.
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After learning how other YouTubers write YouTube metadata, you can try to write valid YouTube metadata yourself when uploading new videos. If you have already published some videos, you can also modify the metadata of your published videos. Follow the steps below to edit your YouTube metadata:
Step 1: Access the YouTube website, sign in to your account, click your profile picture, and choose the YouTube Studio option in the menu.
Step 2: Choose the Content option in the left panel. Here you can see all the videos you uploaded. Find the video you want to edit and click the Details icon next to the video’s thumbnail.
Step 3: Then, you can edit the titles, descriptions, and tags of the video. After modifying, don’t forget to click on the Save button to save your changes. Then, the video will be saved with the new meta information.
Why Translate YouTube Metadata
1. Expand your audience
By translating your YouTube video titles and descriptions, your videos can appear in search results for users searching in other languages. This greatly expands your video’s audience, which can bring you more traffic.
2. Increase engagement
Viewer engagement increases after translating YouTube metadata. This is because people are more inclined to watch content they can understand. Videos with translated metadata attract a large number of viewers to comment, like, and share.
3. Improve your SEO
Translating YouTube metadata allows your videos to be viewed by a global audience. As views increase, your SEO ranking will also increase.
How to Translate YouTube Titles and Descriptions
Step 1: Head to YouTube Studio’s official website and sign in to your YouTube account.
Step 2: Select the Subtitles option from the left menu.
Step 3: Choose a video you want to translate.
Step 4: Click the Add language button and select the language you want to translate.
Step 5: Then, choose the Add icon to add the translated title and description, and click the Publish button to save your changes.
Conclusion
YouTube metadata is important for expanding the audience of your channel. This article introduces the three elements of YouTube metadata, how to modify YouTube metadata, and how to translate YouTube metadata on YouTube Studio. I hope you can increase the audience of your videos through these methods!
About The Author
Position: Columnist
Mia loves music and art, and likes to listen to music alone in her spare time. Now, Mia is the English editor of MiniTool. She is good at writing YouTube tips, video conversion, and video recording. She is committed to bringing more multimedia knowledge to readers.