What video format does Instagram use – are you also troubled by this problem? This article outlines the best Instagram video format that can be used to improve video quality.
The Best Video Format For Instagram
The best Instagram video format is MP4. Of course, the MP4 video file format should include the following technical specifications:
- 264 Codec
- AAC Audio
- 3500 kbps bitrate for video
- Frame rate of 30 fps (frames per second)
- Video must be a maximum of 60 seconds
- Maximum video width is 1080 pixels wide
- Videos should be 920 pixels tall
Now you have a general idea of best Instagram video format. Let’s take a look at required video sizes and dimensions across each Instagram feature.
4 Instagram Features
1. Feed Video
Instagram Feed is a place where you can share and connect with the people and things you care about. When you open Instagram or refresh your feed, the photos and videos we think you care about most will appear towards the top of your feed. All posts from accounts you follow on Instagram will appear in your feed.
Video Length: 3 seconds to 1minute.
Video File Type: MP4 or MOV file format.
Video Resolution and Size:
- Square, portrait, or landscape.
- A minimum frame rate of 30 FPS (frames per second).
- The maximum file size is 4 GB.
Also read: How to Change Video Format? Try The Best 6 Free Video Converters
2. Stories Video
Instagram Stories lets you share all the moments of your day. The feature enables you to share multiple photos and videos, and they appear together in a “slideshow format”, which basically means a reel, like Snapchat. And, of course, these photos and videos will disappear after 24 hours.
Video Length: Up to 15 seconds per Story.
Video File Type: MP4 or MOV file format.
Video Resolution and Size:
- A vertical video with an aspect ratio of 9:16.
- A minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
- The maximum file size is 4 GB.
3. Live Video
Instagram Live is a feature on Instagram Stories that allows you to stream video to followers and engage with them in real time. When you broadcast live video streams on your account, a ring highlights your profile picture in Instagram Stories to alert followers that they can view the live stream.
Video Length: Up to 60 minutes.
Video File Type: MP4 or MOV file format.
Video Resolution and Size:
- A vertical video with an aspect ratio of 9:16.
- A minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
- The maximum file size is 4 GB.
Also read: 8 Ways to Fix Instagram Reels and Stories Not Working in 2022
4. IGTV Video
IGTV is a new Instagram feature and app for sharing and viewing video. The format is similar to Instagram Stories. The most significant differences are that you can upload long-form content of up to an hour and your videos won’t disappear after 24 hours.
Video Length:
- At least 1 minute.
- The maximum length of time a mobile device uploads a video is 15 minutes; the maximum length of time a web uploads a video is 60 minutes.
Video File Type: MP4 format.
Video Resolution and Size:
- A vertical video with an aspect ratio of 9:16 or a horizontal video with an aspect ratio of 16:9.
- The video frame rate must be 30 FPS (frames per second) with minimum resolution of 720 pixels.
- Files within 10 minutes must have a file size of no more than 650MB; files between 10 minutes and 60 minutes in length must not exceed 3.6GB.
Cover Photo Size: 420px by 654px (or 1:1.55 ratio).
Bottom Line
It would be much easier to post video on Instagram once you know the specific Instagram video format. If you have any questions or suggestions about it, please let us know via [email protected] or share it in the comments section below.