YouTube is the largest video streaming service worldwide. With over 3 billion viewers per month, it is a great platform to reach customers. Getting noticed on YouTube, however, can take some effort. This post published on MiniTool Video Converter will inform you what YouTube TrueView is and what types of TrueView Ads there are.
TrueView Ads provide advertisers with the following benefits:
- They enable marketers to target specific demographics according to demographics, interests, and behavior.
- TrueView Ads offer better tracking data than standard ads.
- They assist in increasing conversions since they do not disrupt the audience’s experience.
- Because they are embedded into users’ original video streams, TrueView Ads can be displayed repeatedly without annoying the audience.
Read on to learn more about YouTube TrueView Ads.
What Is YouTube TrueView?
YouTube TrueView is a means of connecting with highly responsive viewers for your brand. This kind of campaign enables brands to target specific audiences depending on their preferences, interests, and behaviors. By connecting with viewers when they are online, advertisers can reach their target customers without having to invest in expensive campaigns.
TrueView Ads allows marketers to develop creative campaigns aimed at engaging the audience, not just attracting more eyeballs. They can also measure the success of campaigns and optimize future spending accordingly.
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What Are the Types of TrueView Ads?
TrueView In-Stream Ads
TrueView In-Stream Ads are classified into three types: Pre-Roll, Mid-Roll, and Post-Roll.
Pre-Roll Ads appear before the video starts, Mid-Roll Ads appear in the middle, and Post-Roll Ads appear after the video ends.
Pre-Roll Ads are typically displayed on longer clips, like music videos; Mid-Roll Ads are generally used on short films, sports highlights, and news stories; Post-Roll Ads are often played after the end of long videos, such as movies and TV episodes.
YouTube charges marketers for each “impression” of an ad watched by a user in order to serve ads to the user who watches videos online. An impression is generated each time an individual views a displayable advertising unit or single banner. Impression prices vary based on the size of the viewer served and the type of media being shown, for example, banner ads.
You will also be charged differently depending on the type of video the ads run. If you are advertising in a news video, you will be charged per minute of airtime, while if you are advertising in an entertainment clip, you will be charged by the total length of time the video plays.
TrueView Reach Ads
TrueView Reach Ads works with Google’s existing advertising platform and can generate an impression across different devices, including connected speakers, mobile phones, desktops, tablets, laptops, and TVs.
You also have the option to serve these ads in YouTube videos, enabling them to seamlessly play alongside video content. Furthermore, you can target users according to age, gender, interest, location, and device type to ensure that only relevant viewers see the ads.
TrueView Action Ads
TrueView for Action Ads, previously referred to as TrueView for Performance, is one of a few different video ad formats that Google currently offers marketers, including:
- TrueView for Video: A full-screen view of the video ad appears when audiences watch another video.
- TrueView for Shopping: One overlay appears over a product image containing a call-to-action.
- TrueView for Performance: An end screen appears after the audience finishes watching the video.
TrueView Action Ads enables you to add a call-to-action button to the video ads, prompting visitors to take specific actions, such as signing up for a newsletter, subscribing to a mailing list, or downloading a file.
In addition, you can use these ads to promote products, register for an event, or motivate people to make purchases. They are ideal for direct response and lead-gen campaigns since they prompt audiences to take instant action.
Bottom Line
That’s all about what YouTube TrueView is and the types of TrueView Ads. Hope this content is helpful to you!
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About The Author
Position: Columnist
Jocelin is keeping a strong passion for the multimedia industry with her first thoughts and visions. While continuously absorbing relevant knowledge, she believes that pictures, videos, and music can bring so much pleasure to life. To go deeper into the industry, she has acquired many skills in video editing. Also, she can provide readers with ways to solve problems on image, video, and auido topics.