YouTube allows creators to have multiple channels. You can register multiple YouTube channels using a single Google account. Your channels can cover different niches and audiences. If you want to know how to create a new channel, the benefits of creating multiple channels, and how to manage your multiple channels, keep reading this article.
Why You Need to Create Multiple YouTube Channels?
People who often browse YouTube videos may have noticed that some YouTubers have more than one channel. Why do they create multiple YouTube channels? Here are some benefits of using the same Google account to create multiple YouTube channels:
#1. Increase Exposure
If a YouTuber creates multiple channels and these channels cover different topics, then this YouTuber will be seen by more viewers. In addition, it also helps to enhance the brand’s influence.
#2. Enhance User Loyalty
Some YouTubers create multiple channels based on different interest groups. This makes different types of audiences feel valued, thereby enhancing the user loyalty of this channel.
#3. Facilitate Account Management
Using one Google account to create multiple channels can simplify the process of logging in and switching accounts. You don’t need to deal with multiple emails, and you only need one account to manage all your YouTube channels. And doing so is also conducive to team collaboration. YouTubers can add administrators through brand accounts without sharing personal login information.
How to Create Multiple YouTube Channels?
You can use the Brand Account feature to manage up to 100 YouTube channels with one Google account. However, you can only use one channel at a time.
In most cases, we don’t need to create too many channels. Generally speaking, it is normal to create two or three more channels based on the original channels. How to create a new YouTube channel using an existing Google account? Please see the following tutorial:
Step 1: Go to the YouTube website and sign in to your account. If you only have one channel, you will be logged in to your existing channel. Then, click your channel profile picture in the upper right corner, select Switch account, and then select the View all channels option.
Step 2: In the Settings page, click on the + Create a channel button.
Step 3: In the pop-up window, set your new channel’s profile picture, name, and handle. Then, click the Create channel option.
Step 4: Now, you have successfully created a new YouTube channel. However, you are still logged in to the previous channel. Click the profile picture in the upper right corner, select Switch account, and click the newly created channel profile picture to switch to the new channel.
Step 5: Next, click on Customize channel to set your new channel’s banner image, name, description, watermarks, and so on. After that, click the Publish button to save all the changes.
How to Manage Multiple YouTube Channels?
After you create multiple channels, how can you manage these accounts reasonably and in a planned way? You can refer to the following tips!
#1. Create a Content Calendar
When you have multiple YouTube accounts, it’s a good idea to create a content calendar to plan and organize your uploads. Creating a content calendar will ensure that the videos you upload to all your channels are organized.
#2. Use Automation Tools
When running multiple YouTube channels, you can use some automation tools to help you publish videos. This can save you a lot of effort. I recommend using tools such as Hootsuite and TubeBuddy to schedule content upload times, optimize videos, etc. These tools can also help you analyze all your channels.
#3. Pay Attention to Your Channel Metrics
Use YouTube Studio’s analytics tools to monitor your channel metrics, such as watch time, click-through rate, audience characteristics, etc. Each channel has different data, and you should take corresponding measures to adjust your strategy.
#4. Delegate Some Tasks
If you have a team, you can delegate some of your tasks to your team members. Sharing specific tasks among your team members can reduce your stress. In addition, you can also hire some freelancers to run these channels or promote them on social media.
By the way, after you create multiple channels, you can try to download videos from your own channel for backup. With MiniTool Video Converter, you can not only download videos from your own channel but also download videos from other channels you like. Just paste the video URL into MiniTool Video Converter to download the video in MP4, MP3, WAV, or WebM format.
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Conclusion
This post gives you steps to create your second or third channel. In addition, you can also learn some tips on how to manage multiple YouTube channels. Hopefully, you’ll be able to relieve some of the stress of channel management after using these tips.
About The Author
Position: Columnist
Mia loves music and art, and likes to listen to music alone in her spare time. Now, Mia is the English editor of MiniTool. She is good at writing YouTube tips, video conversion, and video recording. She is committed to bringing more multimedia knowledge to readers.