1. Use Relevant Keywords in a Video’s Title, Tags, and Description
Choosing relevant keywords or different descriptions to increase hits is the most common marking strategy. It can help audiences find the content that they are interested in.
When the audience watches one of your company’s videos from the beginning, the streamers continuously describe your products with similar words, which can slowly and silently allow the audience to match the keywords with the products and remember the products.
Besides, the marking advisor of Iconic Genius said “Don’t go after keywords that big brands compete for. Go after local keywords.” So, you should use real keywords to describe your product instead of exaggerating the products.
2. Encourage Audiences to Subscribe
Encouraging audiences to subscribe to your channel is the best way to promote your product. Viewers who subscribe to your channel can know that you upload a new video at once.
To encourage audiences to subscribe to your channel, you can add the YouTube video subscription bar on your videos and your viewers can subscribe to your channel through this button, without leaving your website to log in to YouTube or confirm subscription.
The number of people who subscribe to you can also indicate how many people will watch your video and buy your product.
3. Upload Content Regularly
I found that I was building the most traction when I did a weekly post at the same time and notified [on] my social networks.Michelle Baxo
If you have established a good subscriber base, audiences will expect you to create, edit, and upload new content. Upload content regularly helps you stay in touch with your audience. So, don’t forget you after a while.
4. Work with Top Content Creators to Place Products
Popular YouTubers, especially those who have hundreds of thousands to millions of subscribers constantly watching their channels. It could be a great business opportunity to contact them as a potential sponsor. Products are placed in their videos, many audiences will discover these products. If someone needs these products, they will buy these products.
5. Engage with Similar Content Uploaded by Other YouTube Users
Comment on the videos or products uploaded by YouTube users whose content similar to you. These YouTube users will not only discover your videos and channels after seeing your comment but also anyone who sees the comment. The subscribers of these YouTube users may also subscribe to your channel.
So, you should create your videos that have a similar topic, interest, or theme as these YouTube users to attract new subscribers.
6. Use YouTube Stories
YouTube story is a collection of short videos. You can use YouTube stories to show your products. There are some interesting stickers and filters to make your product look good.
What’s more, audiences can watch on mobile YouTube app from either the top of their Subscription feed, from their home page, or on some watch pages. Each story lasts 7 days. The video will be deleted automatically when it expires. Audiences can’t watch these videos until they’re deleted.