Like Instagram Reels, YouTube Shorts allows you to post vertical videos with a maximum duration of 60 seconds. It has become one of the best ways to grab attention and get thousands of views overnight. While YouTube Shorts offers a quick way to get a lot of engagement, many creators have reported issues with their Shorts not receiving the expected views.
Why is my YouTube Shorts not getting views? In this post, we’ll detail key reasons why your YouTube Shorts videos aren’t getting views, and what you can do to turn the situation around in your favor.
1. Your Content Doesn’t Fit the YouTube Algorithm
The YouTube algorithm plays an important role in determining the visibility of your content. If your content isn’t aligned with what the algorithm considers valuable, you may not get the views you were hoping for. The YouTube algorithm may consider trending hashtags, user engagement, relevance, frequency of uploads, and more.
Solution: Make sure to include all relevant details when posting your YouTube Shorts. You must also optimize your Shorts with relevant keywords to give them a better chance of being included in YouTube’s algorithm.
2. You Content Needs to Improve Quality
The success of your Shorts videos largely depends on the quality of the video you upload. Poor-quality content tends to lose viewers and engagement, resulting in fewer views.
Solution: So, you need to take your time to create high-quality content. Start by investing in quality production equipment and software, like microphones, cameras, smartphones, video editing software, etc. Most importantly, make sure your videos are visually appealing and engaging to keep your viewers interested.
3. You’re Not Posting Consistently
Consistency is key on any social media platform, including YouTube. If you’re not posting Shorts regularly, it could affect your visibility on the platform.
Solution: Aim to post one or two Shorts a day to increase the chance of being viewed by the audience. You can create a content calendar to manage your content production.
4. You’re Posting at the Wrong Time
The visibility of your Shorts can also be influenced by the time you choose to post them. If you post your Shorts when your audience is most active, you’ll likely get more immediate views and engagement. This can signal to YouTube that your Short is popular. On the other hand, if you post your Shorts when your audience is not online, it may not be seen by interested people.
Solution: You can utilize YouTube analytics to determine when your audience is most active on the platform and adjust your posting time accordingly.
5. You’re Posting Horizontal Videos
Since the format of YouTube Shorts is a vertical video, the horizontal video must be cropped to fit the screen. If your Shorts are horizontal videos, it will leave unsightly white space on the sides, ruining the viewer experience. Additionally, most people won’t be excited to watch your content because horizontal videos aren’t ideal for Shorts on mobile viewing.
Solution: Always make sure your Shorts content is recorded vertically, preferably in a 9:16 ratio.
6. Your Shorts Duration Is Too Long
As we mentioned earlier, YouTube Shorts allows you to record or post videos for up to 60 seconds. This is because most people’s attention spans keep them from watching a single video for a long time unless it’s truly engaging.
Solution: While Shorts allows up to 60 seconds for your content, it’s recommended to keep it between 15-30 seconds for optimal engagement.
7. You Shorts Are Lack of Effective Promotion
Another reason for your YouTube Shorts not getting views is the lack of effective promotion. It is a common oversight that can impact the reach of YouTube Shorts.
Solution: A great approach you can take is to cross-promote your videos on other social media platforms such as Facebook or Instagram. This allows you to leverage your existing followers.
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Bottom Line
If your YouTube Shorts not getting views, take a closer look at this guide. Then, you’ll know the reasons and get the corresponding solutions. Hope this post will be helpful to you!
About The Author
Position: Columnist
Lydia is always interested in new things and has been attracted deeply by writing. Her love for writing makes her become an English editor about multimedia in MiniTool. She’s determined to write articles about photos, audio, video, and other news to offer readers useful suggestions. In her spare time, she enjoys traveling, reading, photography, and having fun with friends.