YouTube Kids is a version of the prevalent video-sharing platform created especially for kids under the age of thirteen. It provides a variety of content, from educational videos to nursery rhymes and cartoons. However, a common question is “Does YouTube Kids app have ads?” and if so, how many? Keep reading.
Does YouTube Kids Have Ads?
Short answer: yes, YouTube Kids has ads. When your kid chooses a video in the app, your kid may view an ad intro followed by a video ad (labeled with “Ad”) before the chosen video. These are “Paid Ads” (paid advertisements). The platform only displays paid advertisements that are approved as family-friendly and all paid advertisements through a rigorous review process to ensure compliance with its policies.
An ad intro is a short animated message that shows before a paid advertisement to help a kid know that a paid advertisement will be played before the video they selected.
Videos uploaded to YouTube by users aren’t paid advertisements and thus they’re not labeled as an Ad nor are they subject to advertising policies. Also, this may contain content about or from companies that may have also bought Ads in the app. Please refer to the content policies for YouTube Kids for more details.
However, the type and number of ads vary based on several factors. In the following sections, you can take a closer look at the types and numbers of advertising on YouTube Kids.
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What Types of Ads Can You See on YouTube Kids?
You may see three major types of ads on YouTube Kids:
- Pre-roll ads – These are advertisements that play before the start of a video.
- Mid-roll ads – These are advertisements that play in the middle of a video.
- Banner ads – These are advertisements that display as a banner at the bottom of the screen while playing a video.
What Percentage of YouTube Kids Videos Contain Ads?
- Pre-roll ads 78%
- Mid-roll ads 10%
- Banner ads 22%
In addition, YouTube Kids has sponsored content, that is essentially a form of advertisement. Sponsored content is videos that are made or paid for by companies or brands and feature services or products.
Although these videos are marked as sponsored, it can be tough for kids to distinguish between regular content and sponsored content.
Common Sense Media reports that sponsored content accounts for approximately 7% of all the videos on YouTube Kids. This seems like a very small percentage, but it is crucial to note that these videos usually have high production values as well as can be very appealing to kids, which makes them more likely to view and interact with the advertised services or products.
Another concern with advertising on YouTube Kids is the potential for inappropriate content to be contained in the ads. The platform came under fire after YouTube revealed that advertisements for mature (rated movies and video games were being displayed to kids on YouTube Kids).
The corporation apologized and promised to improve, however, the incident emphasized the requirement for parents to be vigilant about their kids’ online activities.
Conclusion
Does YouTube Kids have ads? After reading the above, you probably know the answer and have some idea about the types of ads on YouTube Kids and the percentage of YouTube Kids videos that contain ads. Finally, it is important to comply with the policies in order to happily promote products suitable for kids on YouTube.
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About The Author
Position: Columnist
Jocelin is keeping a strong passion for the multimedia industry with her first thoughts and visions. While continuously absorbing relevant knowledge, she believes that pictures, videos, and music can bring so much pleasure to life. To go deeper into the industry, she has acquired many skills in video editing. Also, she can provide readers with ways to solve problems on image, video, and auido topics.