Do you want to know more about CTR YouTube? Do you know how YouTube custom thumbnails affect your click through rate? When is click through rate important and when is it not? Find out from the following.
Read also: How to Promote Your YouTube Channel – 8 Tips.
What Is CTR (Click Through Rate)?
If you ask “what is click through rate”, here is the answer for you. Click through rate is one of the newest and most powerful analytics on YouTube, but if you don’t understand it correctly, it can be completely confusing and detrimental to the growth of your channel.
Many creators focus on the CTR number and often compare themselves to other channels or YouTube tell them or a good number that YouTube is telling them. When is a click through important and when is it not?
In simple terms, the click through rate is the number of clicks divided by the number of times the thumbnail is displayed on YouTube. All of this sounds pretty simple, but it gets very confusing very quickly because it’s very complicated to calculate all of these impressions.
YouTube itself admits that they don’t count every time they see a thumbnail. If less than 50 percent of a thumbnail is seen on the screen when it appears on an external site, via email or a push notification.
So, when it comes to YouTube analytics, the math will never add up your click through rate and the views. Of course, it’s out of your control. If the numbers don’t add up, just know there’s a margin of error.
What Is a Good CTR (Click Through Rate)?
So, what is a good click through rate? According to YouTube’s official Help Center, half the channels and videos on YouTube get between 2% and 10% hits. However, you need to be very careful when interpreting these numbers.
First of all, the smaller the channel or the video, the smaller the number, the smaller the sample, which means you can get a larger peak, whether it’s 30% click through rates or 1% click through rates.
Secondly, the age of the video will affect the click through rates. When you first post a video, it attracts all the subscribers and gets an extra boost from YouTube, so you’re likely to get more clicks.
But what if your video starts out with a lot of clicks, and all of a sudden you get a promotion from YouTube, you get a lot of extra views, and the click through rate goes down? As YouTube explains, if a video gets a lot of impressions, a Home Page or Watch Next, it will naturally get fewer hits than most impressions from videos from sources like your channel page.
What would you prefer? Share your content on YouTube with your friends, your family, your subscribers, your close community, and they’re more likely to click on your content. Or share your content on YouTube across the platform’s audience, who may invest less in your content, but you’re bound to get more clicks.
Realistic CTR Goals for Your YouTube Channel
When it comes to YouTube analytics, who are you up against? Is it the big YouTubers who inspired you to create your own channel? Is it the channel that makes content similar to yours and in a similar size? Or is it the number you’re recommending with YouTube that you should be hitting?
The only analytics you should compare is your own, because these are the data you have complete control over. Where are CTR analytics? In the YouTube Studio, click on the Analytics section. On the top, click the Reach tab and then Impressions click-through rate. This will show you what it is for the last 28 days.
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Bottom Line
It’s important to get potential viewers to see your influential thumbnails and read your catchy titles. When it comes to CTR YouTube and YouTube Watch Time, the more the better. YouTube rewards you when you raise those numbers.