YouTube Open Call: New Tool for Brand-Creator Collaborations

What Is YouTube Open Call?

The YouTube Open Call feature has launched! It is a platform that allows brands and creators to collaborate. Through this feature, brands can publish creative briefs on YouTube. YouTube creators can find a suitable brief and submit a video. It is an effective way for brands and creators to connect. Below is a more detailed workflow of YouTube Open Call:

1. Brands create a creative brief that outlines the goals and expectations of their campaign.
2. Creators who join the YouTube Partner Program can submit videos that meet the brief.
3. Brands review the creators’ videos and select the videos they want.
4. The selected videos will then be promoted in Google Ads.

YouTube Open Call simplifies the process of brands looking for creators, improving work efficiency. Through Open Call, creators can seek opportunities to collaborate with various brands, increasing their income and visibility.

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Advantages of Open Call Feature

YouTube Open Call is a game changer. It allows brands and creators to collaborate. Through this platform, both brands and creators can get some benefits. Below are some of the benefits that Open Call can bring to brands and creators.

For brands:

1. Quickly Find the Right Creators: YouTube Open Call simplifies the process of brands finding creators. Brands can easily find creators suitable for their activities through Open Call.
2. Simplified Activity Process: Brands can publish creative briefs, review videos, select videos, and perform other operations directly on the YouTube Open Call.
3. Efficient Collaboration: YouTube Open Call eliminates potential middlemen between brands and creators, making the collaboration process more direct and efficient.

For Creators:

1. Provide More Cooperation Opportunities: YouTube Open Call brings a lot of new cooperation opportunities to creators. Creators can establish connections with multiple brands.
2. Improve Visibility: Creators can increase their visibility to brands by submitting works to brands on Open Call.

In general, YouTube Open Call can bring benefits to both brands and creators. Brands can work with multiple creators in the same campaign to expand the impact of advertising. Creators can also gain revenue and exposure from these promotions.

How to Use YouTube Open Call?

Brands can publish creative briefs and propose activity requirements through the YouTube Open Call. Creators can submit video pitches based on their needs. For brands and creators, how to use Open Call? Here are the detailed steps:

How Do Brands Use Open Call

Step 1: Find the Open Call feature in the creator partnerships hub.

Step 2: Create a detailed brief. The brief can briefly describe the campaign goals and the desired content style.

Step 3: Publish the brief as an open call to invite creators to participate.

Step 4: After creators submit video pitches, review the content submitted by creators.

Step 5: Select the videos you want to use.

How Do Creators Use Open Call

If you’re a creator who wants to use the Open Call feature, you must first join the YouTube Partner Program (YPP). Joining the YPP requires that your channel have a certain number of subscribers and watch time. Additionally, your channel must comply with the Community Guidelines. You also need an active AdSense account for YouTube to receive payments and earn revenue. Finally, you must pass YouTube’s 2-Step Verification.

Once you’ve confirmed that you meet the above requirements, you can use Open Call to find suitable brands and campaigns.

Step 1: Find the open call announcement in the creator partnerships hub.

Step 2: Find a suitable brand and submit a video that meets the brand’s brief.

Step 3: If your video is selected, you can successfully collaborate with the brand.

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Conclusion

YouTube Open Call feature not only allows brands to quickly find the right creators, but also allows creators to increase their revenue. This article explains how to use this feature. I hope it will be helpful to you.