What Is YouTube BrandConnect
YouTube BrandConnect is a self-service platform that enables branded content campaigns by connecting content creators with brands. It allows creators to earn revenue through YouTube ads on their videos and provides access to manage campaigns.
The following are YouTube BrandConnect features:
- Earn money by working on branded content campaigns that are aligned with creators’ preferences.
- Self-service tools for managing campaigns within YouTube Studio.
- A customizable Media Kit with audience insights tailored for each channel, so creators can market themselves to brands and secure deals.
- Google-only measurement tools, such as Brand Interest Lift and Influencer Lift, to understand campaign performance and find opportunities for improvement.
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Availability and Eligibility Requirements
As of now, YouTube BrandConnect is in Bata and only available to a small group of creators. To participate in it, your channel must meet the following minimum eligibility requirements:
- Be at least 18 years old.
- In the YPP and eligible for revenue sharing from ads and YouTube Premium.
- Based in the United States or India.
- No active Community Guidelines strikes.
- Follow YouTube’s monetization policies.
Why Use BrandConnect on YouTube
YouTube BrandConnect offers several benefits for both brands and creators. Let’s take a look at them.
1. The platform offers a fairly simple business model, which means influencers don’t have to constantly look for new branding opportunities.
2. It offers a seamless process for collaborating with creators within the YouTube platform.
3. It helps brands reach and engage their target audiences through authentic and compelling branded content videos created by trusted and influential creators.
4. It helps creators earn revenue through YouTube ads on their videos.
5. Viewers can discover, experience, and take action while watching videos with built-in features such as shopping shelves.
6. Brands can understand which types of content work best for their strategy and gain access to exclusive insights and measurement tools in real time.
7. It provides self-service tools within YouTube Studio to manage campaigns.
How to Turn on YouTube BrandConnect
If you meet the YouTube BrandConnect requirements and want to use it, here’s a guide to turning it on on your computer and mobile.
To turn on YouTube BrandConnect for your channel using a computer, follow these steps:
1. Go to YouTube and sign in to YouTube Studio.
2. Click on Earn in the left menu.
3. Click the BrandConnect tab. This will only appear if your channel is eligible.
4. Click on Get Started at the top of the screen or click Let’s Go at the bottom of the screen.
5. Review and accept the YouTube BrandConnect Module.
To turn on YouTube BrandConnect using your mobile device, do the following:
1. Open the YouTube Studio app on your mobile.
2. Tap on Earn from the bottom menu.
3. Tap the BrandConnect card. This card will only appear if your channel is eligible.
4. Tap Turn on.
5. Review and accept this module.
Conclusion
YouTube BrandConnect is a promising platform that connects brands and creators for branded content campaigns. After reading this post, you can have an in-depth view of it. It not only provides a new revenue stream for creators but also offers brands a unique way to connect with their target audience.
About The Author
Position: Columnist
Lydia is always interested in new things and has been attracted deeply by writing. Her love for writing makes her become an English editor about multimedia in MiniTool. She’s determined to write articles about photos, audio, video, and other news to offer readers useful suggestions. In her spare time, she enjoys traveling, reading, photography, and having fun with friends.