Google Ads can increase traffic to your YouTube videos. However, how to promote YouTube video with Google Ads? This post from MiniTool Video Converter will offer you a comprehensive guide on how to do it.
Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Actually, Google Ads is a promotional tool on YouTube. Are you wondering about the detailed benefits of Google Ads to YouTube video and how to promote YouTube video with Google Ads? Now, let’s read this post to find the answer.
The Benefits of Google Ads to YouTube Video
One of the biggest benefits of Google Ads is the ability to reach other creator’s audiences. By placing ads on other creator’s channels, you can attract the people who don’t subscribe to your channel to become your subscribers.
With Google Ads, it helps you develop and control your video marketing campaigns. This paves the way for you to gain new users and expand your audience. You can use Google Ads for a variety of video promotions.
Google Ads gives you instant feedback on how your ads are performing. You can see how many views an ad has had, how long viewers have been watching the ad, and whether they clicked on the ad or subscribed to your channel.
How to Promote YouTube Video with Google Ads
Just now, you have known the benefits of Google Ads. Next, this post will introduce how to use Google Ads to promote YouTube video. Let’s dive into it.
1. Create a new campaign
Step 1: Go into your Google Ads dashboard and click on New campaign under Campaigns.
Step 2: Choose a campaign goal you have, such as more sales, brand awareness, or website traffic.
2. Select the type of campaign
Next, you’ll need to choose the type of campaign you want to run. For promoting your YouTube video, you will select Video as your campaign type. And you don’t forget to select a campaign subtype and click Continue.
3. Set target audience and your budget
The video ad campaign settings will pop up and you will have to select your demographics targeting, such as budgets, target audience, and so on. Google Ads allows you to filter the target audience through income, age, gender, interests, and so on. At the same time, you should choose how much you want to spend on your campaign according to financial resources and advertising goals.
When you set your campaign budget, you can choose bidding strategies. You can consider using cost-per-view (CPV) bidding for video campaigns, where you pay when someone watches your video ad. You can also consider using cost-per-action (CPA) bidding if you have specific conversion goals.
4. Narrow targeting with keywords, topics, or placements
Step 1: Enter the keyword into the box. Also, if you want to get keyword ideas, you can enter the related website.
Step 2: Select the topic your audience may like.
Step 3: Select your placement targeting where your video will appear.
5. Create your video ads
The campaign is almost ready to run. The next step in using Google ads to promote YouTube video is to paste the URL of your YouTube video into the box, choose a video ad format, and fill in the all required information. The required information includes banners for the ads, headlines, and more.
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Conclusion
In short, Google ads can be a game changer for promoting YouTube videos. You can increase the visibility of your videos to a wider audience. If you want to promote YouTube video with Google ads, please follow the steps above to operate.
About The Author
Position: Columnist
Libur is always willing to try new things and full of enthusiasm for life. At the same time, she is passionate about making fantastic movies. Now, she has become an English editor about multimedia in MiniTool. She is good at writing articles about video editing, video conversion, and screen recording. During her spare time, Libur loves climbing mountains and listening to music. By the way, her favorite singer is Taylor Swift.