What Is YouTube Merch Shelf
YouTube merch shelf is a feature that allows eligible YouTube creators to showcase and sell official branded merchandise directly on their video pages. It can display up to 30 items of your merchandise. These items are linked to your chosen merchandising partner, where the viewers can complete the purchase. It’s a great way to increase your revenue, grow your fan base, and strengthen your brand identity.
YouTube Merch Shelf Requirements
Before we learn how to set up YouTube merch shelf, let’s find out if your YouTube channel is eligible. Your channel must meet the following requirements:
- You are in the YouTube Partner Program.
- Your channel has more than 1,000 subscribers.
- If your channel is a music channel, it has to be an official artist channel.
- Your channel’s audience is not set as Made for Kids.
- Your channel is approved for monetization.
- You have no Community Guidelines strikes.
YouTube has partnered with several merchandising platforms, such as Spreadshop, Teespring, Crowdmade, Fanjoy, and more. You can choose one of them to create and sell your merchandise and link it to your YouTube channel.
How to Set Up YouTube Merch Shelf
If you’re eligible for YouTube merch shelf, you can start to set up it on YouTube. To do this, you need to follow these steps:
Step 1. Choose one of the approved merchandising partners like Teespring and Crowdmade.
You can create and sell various types of products, such as T-shirts, mugs, hoodies, posters, etc. Make sure you follow their guidelines and policies for quality and content.
Step 2. Link your YouTube channel to your merchandising partner account.
Simply go to YouTube Studio > Monetization > Merchandise and click on Get Started. You will be prompted to sign in with your merchandising partner account and grant permission to access your YouTube channel.
Step 3. Select the products you want to display on the merch shelf.
You can select up to 30 items from the merchandising partner’s catalog. You can also change the order of items by dragging and dropping them
Step 4. Choose the videos for which you want to enable the merch shelf.
You can do this by going to YouTube Studio > Videos and selecting the desired videos. You can also utilize the bulk edit feature to apply the merch shelf to multiple videos at once.
Step 5. Decide if you want to show the banner on top of your videos.
Navigate to YouTube Studio > Monetization > Merchandise and click Banner settings. From there, you can determine when the banner will appear, how long it will be displayed, and whether it will show the name and logo of your merchandising partner.
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Conclusion
YouTube merch shelf is a powerful feature that can help you boost your revenue and branding as a YouTube creator. You can first check if you’re eligible for the YouTube merch shelf. If yes, follow these steps to set up your YouTube merch shelf for maximum results.
About The Author
Position: Columnist
Lydia is always interested in new things and has been attracted deeply by writing. Her love for writing makes her become an English editor about multimedia in MiniTool. She’s determined to write articles about photos, audio, video, and other news to offer readers useful suggestions. In her spare time, she enjoys traveling, reading, photography, and having fun with friends.