Average view duration is important because it represents whether the videos on your channel are liked by viewers. This MiniTool Video Converter post provides the formula for calculating the average view duration, the optimal range of the average view duration, and tips to help you increase average view duration on YouTube.
What Is Average View Duration on YouTube
YouTube’s average view time is calculated by dividing the total time a video has been watched by the total number of views it has generated. The total number of views includes the number of times a viewer has replayed the video.
If you have a higher average viewing duration on YouTube, it means that the audience has a higher recognition of your video and the video content is attractive to the audience. A lower average viewing duration means that the audience does not like your content. You can adjust your creation strategies and content in time if your average view time is low.
How to Find the Average View Duration in YouTube Studio
You can find your video’s average view duration in YouTube Studio. Follow the steps below:
Step 1. Navigate to the YouTube Studio website and sign in.
Step 2. Choose Analytics from the left panel, select the Content tab, and click the Videos option. Then you can see the Average view duration above the line chart.
What Is a Good Average View Duration on YouTube
YouTube uses average view duration as an important indicator to decide whether to recommend a video. Therefore, a good average view duration is very important. What is a good average view duration on YouTube? Many creators will have such questions.
In fact, a good average view duration depends on the type of content you create. You need to know what your target audience likes.
If your average view duration on YouTube exceeds 30%, it means that your video is already quite attractive to the audience and can keep the audience in your video. If it exceeds 60%, it means that your video can attract the audience to watch most of your content. However, you still need to think about the reasons why the audience does not continue to watch.
Although there is no standard definition for a good average view duration, many YouTube users have summarized a good average view duration benchmark based on their experience:
For videos under 5 minutes: The average view duration is optimal if the viewer watches 50%-70% of the video.
For videos longer than 5 minutes: The average view duration is optimal when the viewer watches 40-60% of the video.
MiniTool Video ConverterClick to Download100%Clean & Safe
How to Increase Average View Duration on YouTube
Optimize YouTube Thumbnails
The thumbnail is the first thing viewers see before they click on your video. Clearly presenting the content and key points of your video in the thumbnail can help you increase the average view duration on YouTube. However, be careful to avoid using clickbait titles in your YouTube thumbnails, which can increase the bounce rates.
Create Engaging Video Intros
The intro is key to attracting viewers. If the intro does not clearly explain the main points and content of the video, many viewers will not continue to watch the video. Making an excellent YouTube intro can be a bit challenging. You can look at how other YouTubers introduce their videos.
Structure Your Videos
The structure of your video can have a big impact on the average viewing time. A well-structured video can keep your viewers interested and continue watching your video. You can divide your YouTube videos into chapters. This allows your viewers to understand the structure of the video. They can then skip to the part they are interested in.
Conclusion
This article explains what average view duration is, and gives different optimal average view durations for different types of YouTube videos. Finally, it provides 3 tips to help you increase your average view duration.
About The Author
Position: Columnist
Mia loves music and art, and likes to listen to music alone in her spare time. Now, Mia is the English editor of MiniTool. She is good at writing YouTube tips, video conversion, and video recording. She is committed to bringing more multimedia knowledge to readers.