As a YouTuber, you should understand your audience. Knowing who your audience is will help you make better videos. However, it is not easy to find your target audience on YouTube. Here are some suggestions to help you target the right audience on YouTube.
Tips for Finding Target Audience on YouTube
Here are some suggestions you can use to target the right audience on YouTube.
Be Consistent
Before you find the right audience, you need to find out what you are good at. Creating content that you are good at will give you more confidence. You will also be more motivated to work hard on your channel. Your knowledge in your area of expertise can also ensure the reliability of the video content, which can make the audience feel that you pay a lot of attention to the video content, thus attracting more viewers who like this kind of content.
Be Sincere
YouTube is the largest video platform and many people think of it as the center of video, music, and entertainment. However, at its core, YouTube is a social media platform. Whether your video goes viral depends largely on the comments, likes, and reposts from your audience. You need to use your sincerity to retain viewers. It’s best to show the real you in the video and not just use your channel as a means of self-promotion.
Hear Your Community
After publishing some videos, pay more attention to your viewers’ comments. Check which words are most frequently mentioned in your viewers’ comments. These words are the reasons why your videos are attractive. You can then use them as content in your next video.
Do not forget to be active in your communities. You can ask questions and get suggestions from your audience in the comments section of your video. These suggestions will help you find the right content for your next video. Learn to combine the suggestions with your own strengths to find the best video content. Over time, your target audience will gradually stabilize.
Share Your Videos on Other Platforms
In addition to finding an audience on the YouTube platform, you can also post your YouTube videos or video links on other social platforms, such as Instagram and Facebook. On some social platforms, you can also mention and interact with friends and other creators, which can increase your visibility and your YouTube engagement.
Collaborate with Other YouTubers
You can find your target audience on YouTube by collaborating with other YouTubers. This can help build your channel’s reputation and authority. Collaborating with established YouTubers can give you a chance to reach new audiences. Your video content can also be seen by a new group of potential fans.
Use the Audience Tab to Know Your Target Audience on YouTube
You can use the Audience tab on YouTube to analyze data about your viewers. This tab also helps you to find out who is watching your YouTube videos and learn more about them.
What Can You Learn from the Audience Tab
The audience tab can provide you with the following information about your audiences:
Age and Gender
Use the Audience tab to find out the age and gender distribution of your audience.
Top Geographies
The Audience tab allows you to analyze which regions your viewers mainly come from.
Top Subtitle/CC Languages
You can also find out what percentage of your viewers use subtitles in different languages when watching your videos.
Watch Time from Subscribers
The Audience tab can show you the percentage of the viewers who were subscribed and who were not.
What Your Audience Watches
The Audience tab helps you better understand your audience. It shows you what types of videos, live streams, and podcasts your viewers have watched outside of your channel in the last 7 days. You can use this information to come up with new video ideas or topics. You can also use this information to find new opportunities for collaboration.
Channels Your Audience Watches
The Audience tab shows you what types of channels your viewers have watched in addition to your channel over the last 28 days. You can use this feature to understand what channels your viewers are interested in. It can also give you inspiration.
Formats Your Viewers Watch on YouTube
You can use the Audience tab to see what other formats your audience has watched in the last 28 days. These formats can be videos, clips, podcasts, or live streams. This report tells you what formats your audience is watching most, so you can decide whether to change your formats based on your video content.
How to Find the Audience Tab on YouTube
The Audience tab can provide you with so much information. It helps you know your target audience on YouTube. How do you find the audience key? Here are the steps:
Step 1: Sign in to your YouTube account and click your profile. Then select YouTube Studio in the drop-down menu.
Step 2: Select the Analytics option on the left panel and you can find that the third sub-tab on the right is the Audience tab.
Conclusion
How to find your target audience on YouTube? You can keep in mind some of the tips given in this post. Learning how to use the audience tab is crucial. You will find more unexpected information if you explore it yourself.