While you are browsing videos on YouTube, you may come across a video title containing a little word “ft.”. If you are new to it, you may be confused about what does ft. stand for on YouTube? What does ft. mean on YouTube? In this post, we will explain this to you in detail.
You’ve noticed a music video on YouTube and it has the abbreviation “ft.” in the title. Usually, this will be in the form of Artist A ft. Artist B. If you’re wondering what does ft. mean on YouTube, keep on reading. You’re going to learn exactly what does ft. stand for on YouTube.
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What Does ft. Mean on YouTube?
First of all, ft. = featuring.
“Ft.” is an abbreviation for “featuring”. This is most common on music channels because artists often feature other artists in their music videos and songs.
What does ft. mean in songs? When someone includes ft. in the title, this means the person being featured is also in the video or song. while on YouTube, the music video is not the only place where ft. is used.
On YouTube, YouTubers that collaborate with others also often include “ft.” in the title along with the creator they’re featuring. As titles need to be as short as possible, it’s much easier to use “ft.” rather than “featuring” to keep the titles readable and have the featured creator’s name still visible.
Examples of ft. Used on YouTube
Let’s look at this title, “Camila Cabello - Bam Bam (Official Music Video) ft. Ed Sheeran”.
In this example, you can see the main artist Camila Cabello has recorded a song titled Bam Bam.
At the end of the title, you can see she uses the word ft. in the title, to show the names of the collaborator Ed Sheeran, which means that Ed Sheeran has contributed to this song and is featured here. In long form, you can read the title as – Bam Bam, a music video by Camila Cabello, featuring the collaborator - Ed Sheeran.
In some cases, there may be multiple artists featured in a song. Artists can feature more than one other artist in a single music video. Like this example below:
As we mentioned, “ft.” is not limited to music videos. YouTubers can use it when they collaborate with other creators.
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Why Do YouTubers Use ft. in Videos?
So, the question arises, why do YouTubers use “ft” in their videos? In fact, YouTubers use the word featuring in the title of the YouTube video to give credit to the collaborators who have helped them make the video.
It is also a good way to help promote each other and grow their fanbases and exposure. YouTube follows a recommendation algorithm and featuring other artists also helps improve the engagement of videos, which can help the video get seen by more people and gain even more views.
How Do You Use ft. on YouTube?
Well, this term can be used in the title if you are doing any sort of collaboration in the video. If you are collaborating with someone then you can use “ft” in the title of your YouTube video.
You can use this template to do this easily - Video Name | Your Name | Ft. | Collaborator’s Name.
For example, if you want to upload a video of a travel vlog with your friend, you can make the title like “Travel vlog | You Name | ft.| the name of your friend. It will tell viewers the person performing in your video and give credit to another person who is making the video with you.
After reading this post, you must have known what does ft. mean on YouTube and how to use this term in your YouTube videos.