YouTube for Nonprofits: What Is It & How to Get Started with It

As a nonprofit organization, you must have been looking for a platform to promote your cause. One of the most effective platforms is YouTube, which offers a program specifically designed to support nonprofits in making the most of video content. Known as the YouTube for Nonprofits program, it provides organizations with access to a range of tools and features to attract more supporters and expand their reach.

In this post, let’s explore what the YouTube for Nonprofits program is, its benefits, and how organizations can get started with it.

What Is YouTube for Nonprofits

YouTube for Nonprofits is a Google program designed for nonprofit organizations to spread their message and fundraise on YouTube. By participating in this program, nonprofits can access a suite of tools and resources to boost visibility.

Since YouTube has more than 2 billion monthly active users, whether your nonprofit wants to raise funds, recruit volunteers, or raise awareness for your cause, you can achieve your goals.

Benefits of YouTube for Nonprofits

Here are some of the YouTube for Nonprofits benefits:

1. Add a donation button: One of the standout features of YouTube for Nonprofits is the ability to add a donation button to your videos. When it’s enabled, viewers can donate directly to your organization without leaving the video player.

2. Get YouTube’s “Nonprofit” badge: Nonprofits that join the program will receive a special “Nonprofit” badge on their channels, making it easier for the audience to identify your organization and foster trust. It helps your videos stand out and signals to potential donors, volunteers, and advocates that your organization is credible and verified.

3. Fundraise via live streams: Live streams have become a great way to engage viewers. Organizations can also host live events to drive financial support to their causes.

4. Get access to YouTube Creator Academy: Organizations can get access to YouTube Creator Academy, which provides courses and tutorials in video production, marketing strategy, analytics, and more.

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Eligible Requirements for YouTube for Nonprofits

Not every nonprofit organization can join in the program. To check if your nonprofit is eligible for the YouTube Nonprofit Program, you need to meet the Google for Nonprofits eligibility guidelines:

• Your nonprofit must be registered as a charitable organization in a qualified country.
• The organization must meet the requirements in its own country.
• You must agree to the Google for Nonprofits Additional Terms of Service.

The organization is not eligible for Google for Nonprofits if:

• It is a governmental entity or organization.
• It is a hospital or health care organization.
• It is a school, academic institution, or university.

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How to Use YouTube for Nonprofits

Getting started with the YouTube Nonprofit Program is fairly simple, and it involves a few steps:

Step 1: Sign up for Google for Nonprofits

To begin with, you’ll need to sign up for Google for Nonprofits and verify your nonprofit status. This can be done through the Google for Nonprofits website.

Step 2: Enroll in YouTube for Nonprofits

After you’ve become a Google for Nonprofits member, visit the YouTube Nonprofit Program page and apply for the program. Once approved, you can enjoy the benefits mentioned before.

Step 3: Set Up Your Channel

If you haven’t already, create a YouTube channel for your nonprofit. This will be the hub where you can upload your videos and interact with your audience.

Once it’s created your channel for nonprofit, you can start creating and uploading your videos, and then check the performance of your content.

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Wrap Up

In conclusion, YouTube for Nonprofits is a valuable tool for organizations looking to use video to expand their reach, drive donations, and raise awareness of their mission. In the post, I’ve offered you a comprehensive guide to this program, covering everything you need to know.