With algorithms evolving constantly and competition getting tougher, mastering Search Engine Optimization (SEO) is more important than ever. While blogs, podcasts, and courses remain valuable, YouTube has emerged as one of the most accessible and engaging platforms for learning SEO.
On YouTube, you can find many SEO experts and digital marketers running YouTube channels. They are dedicated to helping viewers grow their online visibility. If you’re serious about improving your SEO skills, here’s a roundup of the best SEO YouTube channels worth subscribing to.
Top 6 SEO YouTube Channels
The following are some of the top channels in 2025 that offer valuable insights and tutorials:
1. Ahrefs
Subscribers: 641K
Videos: 323
Ahrefs, one of the most widely used SEO tools, has a YouTube channel that serves as both a product guide and a comprehensive SEO learning hub. Their team produces top-notch educational content designed for beginners and experts who want to leverage data-driven strategies.
On this channel, you can find useful tutorials on topics like keyword research, YouTube SEO, Google Ads, link building, and more. By subscribing to this channel, you’ll learn how to improve your visibility on YouTube, grow organic traffic on Google, and establish your online presence.
2. Google Search Central
Subscribers: 738K
Videos: 2K
Google Search Central, formerly known as Google Webmasters, is the official YouTube channel where Google shares SEO tutorials, updates, and best practices directly from the search team. You can access valuable insights and resources to enhance your Google search rankings.
The channel offers SEO fundamentals to advanced technical topics for all SEO levels. Besides, it hosts interactive live SEO Office Hours events, where users can submit questions and get answers in real time from Google’s search team.
3. Matt Diggity
Subscribers: 171K
Videos: 531
Matt Diggity is one of the leading SEO experts specializing in affiliate marketing, technical SEO, and advanced link building. Also, you can find a lot of SEO case studies and real-time examples on his channel.
Matt Diggity has years of experience in SEO and has helped thousands of people improve their SEO skills. If you’re new to SEO and want to get started, or even an advanced practitioner looking to level up, you’re in the right place.
4. Income School
Subscribers: 239K
Videos: 480
Run by Jim Harmer and Ricky Kesler, Income School is one of the best YouTube channels to learn SEO. This channel focuses on building niche websites and monetizing them through SEO and content marketing. Their videos combine SEO insights with practical online business advice.
Whether it’s optimizing SEO, crafting blog posts efficiently, or growing a YouTube channel, Income School provides systematic and repeatable SEO strategies. This SEO YouTube channel will be appreciated by both SEO novices and experts.
5. Semrush
Subscribers: 206K
Videos: 809
Similar to Ahrefs, Semrush’s YouTube channel offers a mix of product tutorials and educational content. They host webinars, expert interviews, and industry trend analyses, making it a valuable resource for SEO professionals.
The channel offers in-depth walkthroughs on using Semrush tools for keyword research, competitor analysis, YouTube SEO, and more. Its videos include industry case studies and actionable tips that support effective SEO and content marketing strategies.
6. Ranking Academy
Subscribers: 285K
Videos: 598
Ranking Academy is a specialized SEO YouTube channel tailored for local businesses and professionals aiming to enhance their visibility on Google Search and Maps. The content is user-friendly, making SEO more accessible even for beginners.
Run by Luc Durand, Ranking Academy offers a wealth of practical tutorials and insights, such as Google Business Profile (GBP) optimization, keyword research, on-page and off-page SEO, link building, etc.
Bonus: Best Way to Watch SEO Tutorials on YouTube Offline
Can you watch SEO tutorials offline from the YouTube channels above? Instead of saving them with YouTube Premium, a free way to do so is using a video downloader like MiniTool Video Converter. It enables you to save any video from YouTube for free.
Here are the steps:
1. Download and install MiniTool Video Converter. Once done, open it and go to the Download Video module.
MiniTool Video ConverterClick to Download100%Clean & Safe
2. Navigate to your preferred SEO YouTube channel and copy the link to the video you’d like to watch offline.
3. Click on Paste URL, paste the link into the pop-up box, and click on the Download button.
4. Select the output format and quality. Then, click on Download to start downloading.
After the download finishes, you can enjoy this SEO video offline!
Conclusion
Learning SEO is a continuous journey, and YouTube offers an excellent way to stay up-to-date with the latest strategies and trends. These SEO YouTube channels offer valuable lessons, practical tutorials, and industry insights to help you improve your rankings and grow your online presence.
About The Author
Position: Columnist
Lydia is always interested in new things and has been attracted deeply by writing. Her love for writing makes her become an English editor about multimedia in MiniTool. She’s determined to write articles about photos, audio, video, and other news to offer readers useful suggestions. In her spare time, she enjoys traveling, reading, photography, and having fun with friends.