Why You Need to Analyze Your Competitors
When you watch some popular YouTube videos, have you ever wondered why these videos are so popular? Every popular YouTube video and channel is hard-won. Content creators on YouTube have to develop strategies, including how to choose topics, how to set thumbnails, how to produce content, and so on. To find content that will attract viewers, they will consider many aspects.
If you are a newbie YouTube creator, it is really hard to get views for your video. You should first determine what type of channel you want to create, such as food, technology, travel, classes, etc. After that, you can analyze the best channels of the same type as yours. Look at their video shooting methods, thumbnail designs, and some other important things. Analyzing your competitors can help your channel grow quickly.
In addition to learning some knowledge from your competitors that is helpful to your channel, you can also find out what gaps exist between you and other channels. By comparing your channel to other YouTube channels, you can better understand your own strengths, weaknesses, opportunities, and threats. If other channels have achieved poor results by trying new strategies, you can avoid them in advance. So, analyzing your competitors is also a good way to avoid risks!
How to Analyze YouTube Competitors
If competitor analysis is so important, how do you get started? You can follow the steps below to analyze your competitors on YouTube.
Step 1: Find Your Competitors on YouTube
First, find your competitors. You can search for similar YouTube channels based on your content and channel type. YouTube’s search engine is the easiest tool to find channels. All you have to do is search for a keyword on YouTube to see a large number of related videos.
For example, if you create content about different types of food, you can search for “food” and use filters to sort the results by views. You will then see the most popular videos about food. The creators of these videos may be your competitors.
Of course, it is also a good choice to find targets using competitive analysis tools such as Tubebuddy, VidIQ, OptionMonster, etc. You don’t need to record all relevant channels, just find the top 5 or 10 channels using the above method.
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Step 2: Analyze Your Competitors in from Multiple Angles
Once you have decided what to analyze, it is time to analyze your competitors on YouTube. Usually, you can have a comprehensive understanding of a channel by analyzing the following aspects:
#1. Video Style
Review the video styles of these competitors. Style includes thumbnail design, color scheme, font type, editing style, narrative structure, etc. If you find that several channels have the same video style, the video style may be one of the factors in their success.
#2. Video Duration
By analyzing videos from multiple channels, you can get a rough idea of the average video length. Apart from this, you can also look at the approximate length of the most popular videos on a specific channel. Write down your conclusions.
#3. Promotion Method
Check out these channels for interstitial ads and see how they seamlessly integrate the ads into the video content. Some ads also come with an urgency statement that you can apply to your own videos.
#4. Audience
Your competitors’ audiences are just as worth analyzing as yours. Take a look at the comment sections of their videos. You need to understand what their audience thinks about their video content. Take a close look at their audience’s feedback and suggestions. This will help you understand if your competitor’s content is really resonating with their audience. If so, you can try the same content.
Step 3: Organize Your Analysis Results
Record your competitors’ strengths and weaknesses in a notebook, Word document, or spreadsheet. Be sure to document your analysis in detail. Then summarize your recorded analysis. List the things you need to improve and the things you need to keep.
Conclusion
This post gives you detailed steps to analyze YouTube competitors. Understanding your competitors from four aspects – video style, video duration, promotion method, and audience – can help you learn from their strengths and improve your own weaknesses. Your channel will grow faster by analyzing your competitors!
About The Author
Position: Columnist
Mia loves music and art, and likes to listen to music alone in her spare time. Now, Mia is the English editor of MiniTool. She is good at writing YouTube tips, video conversion, and video recording. She is committed to bringing more multimedia knowledge to readers.