Both YouTube and TikTok are popular video platforms to share video content. But, do you know which one is better for you? In this MiniTool post, we will talk about YouTube VS TikTok in the aspect of video marketing. We hope this can help you make a better choice.

YouTube VS TikTok: Which One Is Better?

YouTube and TikTok are two most popular video platforms nowadays. YouTube has become the leader for video creators all over the world. While, TikTok is very popular with a different generation of creators and fans.

The competition between these two platforms is getting fiercer and fiercer. As a user, you must want to know: YouTube VS TikTok: Which One Is Better?

When you ask this question, you must care about the video marketing effect they can bring to you. Yes, video marketing is a major part of every artist’s marketing campaign. It also prompts the development of video content creation. But, you still need to choose a proper platform to display your video contents.

In this post, we will mainly talk about the aspect of video marketing of these two platforms. We hope this can help you select a suitable platform.

About TikTok

TikTok is a video-sharing network service that is owned by ByteDance. You can use it to create short dance, lip-sync, comedy, and talent videos.

In August 2018, it was merged with Then, TikTok became the most downloaded app in the US in October in the same year. Since 2018, it has become available in over 150 markets and in 75 languages. From 2018 to 2019, it was the most downloaded app on the App Store. In 2019, it was the 7th-most-downloaded mobile app from 2010 to 2019.

Next, we will talk about the advantages and disadvantages of TikTok.


  • The content created by TikTok is shorter and it requires less budget than YouTube videos. Thus, it is easy-to-use for video content creators.
  • TikTok can be used to reach Generation Z demographics because it has a large population of them.
  • There is a great engagement on TikTok in the respects of challenges and hashtags.


  • There isn’t a fully formed ad business model. Thus, it is hard for video creators to monetize.
  • A video’s maximum length is 15 seconds. It is shorter than a YouTube video.
  • It will take a longer time to create a perfect video relatively.

Recommendation: TikTok Downloader – How to Download TikTok Videos

About YouTube

YouTube is also an online video sharing platform. You can use it to upload, view, rate, share, and add videos to playlists. You can also use it to report, comment on videos, and subscribe to other YouTubers.


  • The YouTube video can be much longer than the video on TikTok. It can even reach hours.
  • You are allowed to deliver promotional videos on YouTube.
  • A variety of videos are there for you to choose from.


  • It will take more time and higher production values to make a YouTube video.
  • YouTube algorithm favors longer videos and channels that are updated often and regularly.
  • It is reported that YouTube is more unfriendly towards creators.
  • If you are a new YouTuber, it is harder for you to get noticed.
How to Become Successful YouTuber in 2022 [6 Steps]
How to Become Successful YouTuber in 2022 [6 Steps]

Want to become a big name on YouTube? Read the post right now. It offers useful suggestions to help become a successful YouTuber.

Read More

How to Download a YouTube Video?

In this part, we will introduce a YouTube video downloader: MiniTool uTube Downloader. It is a free tool that can be used to download your needed YouTube videos using the URL of the YouTube video.

You can press the following button to get this free software.

MiniTool Youtube DownloaderClick to Download100%Free & Clean

This software is very powerful. You can even use it to search for your desired YouTube videos. Why not try it to get the videos you want.

Here is a guide on how to use it to download a YouTube video: How to Easily and Quickly Download YouTube Videos for Free.

  • Linkedin
  • Reddit