Do you regularly post your shorts on YouTube but it seems like your shorts get only a little attention? This article from MiniTool aims to share the best time to post YouTube Shorts with you.
Benefits of Choosing the Best Time to Post YouTube Shorts
Choosing the best time to post YouTube shorts plays a crucial role in maximizing viewership and engagement with the target audience.
Posting your YouTube shorts during peak hours ensures that your content is seen by as many people as possible. Naturally, it will increase the chances of it being shared, liked, and commented on.
For a brand, mastering the best time to post on YouTube Shorts helps strengthen brand publicity and improve product awareness, so as to attract more consumers. It can bring more brand deals, sponsorships, and other opportunities.
Conversely, if you fail to master the best time to post shorts on YouTube, your content is likely to be buried in people’s feeds.
Factors to Consider When Determining the Best Time to Post YouTube Shorts
#1. Figure Out How the YouTube Algorithm Work
YouTube’s algorithm, also called “the search and discovery system”, determines whether your shorts will appear in viewers’ recommendation lists.
The algorithm attempts to guess which YouTube shorts are viewers’ preferences based on different factors, such as their watching history, likes and dislikes, high-frequency search terms, etc.
Besides analyzing what the audience likes, the algorithm will compare what viewers want with your content. It would use various factors to determine the visibility of content in its search results, including the posting time and relevance of the content to the user’s search query.
#2. Know Your Target Audience’s Profiles and Preferences
The best time to post YouTube shorts varies based on your target audience’s age, occupation, location, and interest. You must figure out when your target audience is actively engaged on YouTube and who was ultimately consuming your content.
If your viewers are students or teachers, the best time to post shorts might be during the evenings or on weekends when they’re likely to have spare time to browse online.
#3. Take the Effect of Time Zone into Consideration
Due to the differences in culture and economic level, as well as the influence of jet lag in different regions, people’s online behavior and the peak hours of watching shorts may vary. So, the ideal posting time will vary accordingly.
If your target audience lives in Japan or South Korea, peak hours may be around 9 AM to 12 PM. But if your viewers are in Spain or Italy, peak hours may be in the late afternoon and early evening.
#4. The Content of YouTube Shorts May Affect Optimal Release Time
Your shorts contents are likely to influence viewership and engagement. If you would like to share food, you’d better post during the evening commute when people often pick up a few groceries on the way home.
However, if you want to post some tutorials and product demonstrations, the workday may be the best because they may be looking for informative content.
When Is the Best Time to Post YouTube Shorts?
There is no exact answer about the best time to post YouTube shorts, as the posting time always depends on various factors, such as the type of content you produce and the specific behavior of your audience.
Luckily, according to relevant research and analysis, there is a general rule on when is the best time to post YouTube Shorts. The rule shows that the optimal time is on weekdays, focusing on Monday, Tuesday, and Wednesday nights, during peak hours for your target audience.
As we know, lots of people have the habit of scrolling through their TikTok, YouTube Shorts, and Instagram before going to bed, so late evening is an ideal time to post.
Besides, YouTube shorts differs considerably from traditional YouTube Videos. The active times of shorts may align with when people indulge in TikTok.
From this perspective, you can take the time below for reference.
Sunday: 7 AM, 8 AM, 4 PM
Monday: 6 AM, 10 AM, 10 PM
Tuesday: 2 AM, 4 AM, 9 AM
Wednesday: 7 AM, 8 AM, 11 PM
Thursday: 9 AM, 12 AM, 7 PM
Friday: 5 AM, 1 PM, 3 PM
Saturday: 11 AM, 7 PM, 8 PM
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Tips for Finding the Best Time to Post on YouTube Shorts
#1. Track Viewership and Engagement by Using YouTube Studio
YouTube Studio has a tool that enables you to know how many viewers you have, and how many are subscribed. Make sure to analyze your watch time to see when most people watch.
#2. Frequently Monitor and Adjust Based on Feedback from Viewers
To keep your audience engaged, consider varying the type of content you post. For example, you can post a mix of informative videos, tutorials, and entertainment videos to keep things fresh and interesting. Additionally, if you notice your engagement is higher on weekends, you can try to post more frequently during those times.
#3. Stay Consistent When You Have Found an Ideal Time
Try to post YouTube shorts at the same time each week, which enables your followers to expect new content at a certain time, which can boost your audience’s engagement and build a loyal following.
Conclusion
All in all, there is no one-size-fits-all solution that determines the best time to post YouTube shorts. And keep in mind that ultimately, what you post is more important than when you post. Of course, it’s better to do both.