YouTube Shorts is a popular feature created by YouTube in 2020. It is gaining attention from marketers worldwide. This post from MiniTool Video Converter offers worth-knowing YouTube Shorts statistics for you to understand YouTube Shorts.
YouTube announced that offered a short-feature video in 2020, which is called YouTube Shorts. YouTube Shorts is similar to TikTok videos and Instagram Reels. These videos are designed specifically for mobile viewing, featuring a vertical format and a maximum length of 60 seconds.
5 YouTube Shorts Statistics
Here are some YouTube Shorts statistics you should know. Further, read this article to find them one by one.
Understanding YouTube Shorts demographics
Who is the audience for these YouTube Shorts? YouTube Shorts have an audience of different ages, regions, and interests. Young people (18-24) are loyal consumers of Shorts, looking for quick entertainment in their busy lives, and viewers aged 25-34 are also watching, especially for valuable content.
Knowing your audience helps to customize your Shorts content. For younger target audiences, you can focus on trending topics and popular culture. For older YouTube Shorts demographics, practical advice, in-depth reviews, or professional insights can increase engagement. At the same time, 54.4% of YouTube Short viewers are men, while 46.6% are women from Statista.
Types of YouTube Shorts to get the most views
From TubeBuddy, the most viewed YouTube Shorts is entertainment. Entertainment is by far the most popular niche for short films, accounting for more than 17% of all YouTube short film views. These types of videos work so well because they can be played in any language and therefore get a lot of views through YouTube shorts.
Other popular types of YouTube Shorts are as follows.
- Food and Drink
- Video Games
- Sports
- Crafting
- Family and Parenting
- Animals and Pets
- Movies and Television
- Science and Technology
Best times to post on YouTube Shorts
There is no exact answer to the best time to post YouTube Shorts because the posting time always depends on various factors. Fortunately, there is a general rule for the best time to post a YouTube Shorts according to research and analysis. This rule shows that the best times are 2 PM, 3 PM, and from 7 PM to 10 PM.
We know that many people have the habit of browsing TikTok, YouTube Shorts, and Instagram before going to bed, so night is the ideal time to post YouTube Shorts.
The number of YouTube Shorts and users
While YouTube hasn’t published official YouTube Shorts stats on the number. However, we can see from the picture below that there were 961 million videos on July 29, 2024, tagged with #Shorts on the platform. This is a good estimate of the minimum number of Shorts on YouTube.
In addition, the number of YouTube Shorts monthly active users reached 1.5 billion in 2022. In 2023, this number reached 2 billion. Now, YouTube Shorts has over 2.3 billion monthly active users in 2024.
YouTube Shorts’ average views
The number of views each YouTube Shorts video receives varies depending on its industry, target audience, and so on. However, longer Shorts perform better and collect more views.
The algorithm sees a high average watch length as a positive sign. YouTube Shorts with a higher average watch length are more likely to be pushed to viewers. Data shows that Shorts with an average watch length between 50 and 60 seconds receive average YouTube Shorts views of about 4 million.
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Final Thoughts
As these statistics show short-form video content has increased rapidly these years. Understanding YouTube Shorts statistics is important for creating Shorts videos. I hope that these statistics are useful for you.
About The Author
Position: Columnist
Libur is always willing to try new things and full of enthusiasm for life. At the same time, she is passionate about making fantastic movies. Now, she has become an English editor about multimedia in MiniTool. She is good at writing articles about video editing, video conversion, and screen recording. During her spare time, Libur loves climbing mountains and listening to music. By the way, her favorite singer is Taylor Swift.