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Why Create a YouTube Content Calendar?
We have a lot to do as YouTubers, from coming up with new content ideas to marketing videos on other social and digital platforms, and recording and creating videos.
A YouTube content calendar assists you in keeping organized and acts as a visual action plan for all the tasks you need to tackle.
Also, the content calendar helps creators adhere to a consistent upload schedule. A suitable calendar will display the specific days of the week that you will devote to uploading and optimizing fresh content you add to YouTube.
If you would like to establish a loyal following and a huge subscriber base, you need to keep uploading new content.
In addition, the content calendar is useful if you wish to plan and create a whole video series. Knowing ahead of time what videos you would like to record will help you through the entire content production process, as you will know what equipment each video will require, whether you will need to rent any special props or venues for the recording, and so on.
How to Create a YouTube Content Calendar?
Creating a YouTube content calendar is a relatively simple and fast process. Simply follow the instructions described below:
#1. Determine Your Upload Schedule
The upload schedule is the most crucial part of a YouTube content calendar. Deciding how to schedule is also important, as it can affect other aspects of your daily activities.
When determining your upload schedule, attempt to consider the most popular times and days on YouTube for most viewers. Besides, you can access this information in the YouTube Analytics dashboard.
You need to consider your present workload because it will decide how often you can submit fresh content to YouTube.
For example, the time it takes to record and edit a video each week is very different from the time it takes to record and edit two or three videos.
Try to maintain a regular but achievable upload schedule. If you find that there is space available in your calendar for extra content uploads, you can update it at any time.
Ideally, you should publish new videos on the same day each week. This creates consistency, and your viewers will know when to anticipate new content from your channel.
Additionally, you should determine how many YouTube Shorts to post each week or month. Shorts gives you the chance to reach new viewers with different content formats. Not to mention that Shorts take much less time to create than regular YouTube videos.
#2. Plan the Content Schedule
An upload schedule specifies the days you will upload new videos. Still, you need to plan the content schedule.
This is particularly crucial if you plan to create a video series in which the video sequence is vital to the message you share with your audience.
Spend a few hours at the beginning of each month planning which content to post and when. This does not have to be complex; just determine a calendar date and assign it a theme idea.
#3. Decided on Production and Editing Days
YouTube content calendar helps with schedule management. Part of getting organized is knowing which days are dedicated to producing, recording, and creating new videos, as well as which days are devoted to editing.
Certainly, as your channel grows, you have enough resources to hire a YouTube video editor, which means you can outsource the editing process.
Once you’ve determined the days for production and editing, make every effort to stay to that plan. For example, if you decide that Tuesday is video editing day, you shouldn’t waste time brainstorming new ideas. And if a new content idea strikes you when you’re busy editing, simply add it to your content research list.
Remember that one of the main purposes of a YouTube content calendar is to help you work more efficiently. That said, you won’t be able to work effectively if you’re constantly distracted by other tasks.
#4. Add Content Promotion Days and Times
Although YouTube is your primary marketing platform, you can promote your videos on other social media channels, such as Instagram, Facebook, TikTok, etc.
Before posting a link to your YouTube video, take some time to understand each platform’s audience statistics.
Indeed, other channels offer video creators another way to expand their brand outside of YouTube and potentially get more views on their videos.
What’s more, you should try to publish content on these channels at the times of the day as your followers are most likely to see your posts. You can find these insights in the “Analytics” section of your profile.
Since each platform’s content format is distinct, you may have to create clips, images, etc. expressly for each platform.
Also read: Best Time to Post on Facebook in Various Brands for Engagement
Conclusion
If you want to grow your channel, then you must stay organized and have a well-defined plan of action. A YouTube content calendar will help you manage and plan all the tasks you have to do as a creator.
About The Author
Position: Columnist
Jocelin is keeping a strong passion for the multimedia industry with her first thoughts and visions. While continuously absorbing relevant knowledge, she believes that pictures, videos, and music can bring so much pleasure to life. To go deeper into the industry, she has acquired many skills in video editing. Also, she can provide readers with ways to solve problems on image, video, and auido topics.