As a YouTube content creator, you must know terms such as YouTube CPM, RPM, etc. When it comes to monetization, there are several methods by that YouTube can make money. It's important to understand what these guidelines and metrics are and how they can help you earn more income. So, what is RPM on YouTube? How can content creators make use of it? Check out this post from MiniTool Video Converter and you'll be more familiar with YouTube RPM.

What Does RPM Mean on YouTube?

RPM is an abbreviation for Revenue Per Mille. It also represents how much a YouTuber earns per 1,000 views. With RPM, creators know how much money they will make from advertising their content. But creators should keep in mind that the amount doesn’t cover YouTube’s revenue share.

This metric lets YouTubers get an idea of exactly how much they will earn if they place ads on their videos and YouTube takes a share. In addition, YouTube RPM is a creator-focused metric that can greatly help YouTubers to increase their revenue.

YouTubers benefit from YouTube RPM in a variety of ways. Content creators can also understand how well they are monetizing on the platform. YouTubers can always improve and find ways to increase their income using these analytics.

Want to Be Successful in Monetizing YouTube? 5 Useful Tips!
Want to Be Successful in Monetizing YouTube? 5 Useful Tips!

This article will introduce you to 5 useful tips for monetizing YouTube. If you are interested in this topic, you can read it right now.

Read More

How to Calculate the RPM?

If you want to calculate the RPM, use the following formula:

RPM = (Total Revenue / Total Views) X 1000

To see the RPM on YouTube, YouTubers just need to access the Analytics on YouTube Studio. You can check your RPM with YouTube Studio by doing the following:

  • Visit YouTube Studio on your computer browser.
  • Look at the menu bar on the left side of the screen.
  • Click on the Analytics option. You will see an overview of the analytics of your channel.
  • Click on the Revenue section. You will discover RPM in the middle area.

Accessing your average RPM on YouTube is simpler. What not most YouTubers understand, however, is how effective it is to know everything there is to know about this metric. Moreover, you can calculate your YouTube Ad Income from this, just use the formula below:

YouTube Ad Income = Average Views / 1000 X RPM

Do You Have To Pay Tax On YouTube Earnings?
Do You Have To Pay Tax On YouTube Earnings?

HMRC is the UK’s tax authority. It will investigate whether you should pay taxes. This post explains how this authority determines a YouTuber pays for tax.

Read More

Why RPM Is the Future of YouTube Creators?

After understanding “What is RPM on YouTube?” and “How to calculate the RPM?”, you need to know how greatly it can increase your revenue as a creator. CPM doesn’t consider many things such as Super Chats, Super Stickers, YouTube Premium, and channel memberships, but RPM does. As a result, RPM will benefit you in the long run.

RPM provides you with an estimation of how well you’re doing in your community and discusses the growth of your channel. It’s not centric on ads which is an excellent method to make money, yet it does not offer the real essence of being a creator.

As a creator, if your community is investing more in you, it means you’re actually doing a good job on the platform. Being a YouTuber, this will assist you in building your empire on the platform.

How to Enable or Disable YouTube Super Stickers?
How to Enable or Disable YouTube Super Stickers?

What do you know about YouTube Super Stickers? How to enable Super Stickers on YouTube? How to disable Super Stickers on YouTube? Check it out right now!

Read More
Tips:
To watch high-quality content on YouTube without an Internet connection, MiniTool Video Converter is recommended.

MiniTool Video ConverterClick to Download100%Clean & Safe

Conclusion

In short, as a content creator, it is critical to grasp what RPM is on YouTube and how to calculate RPM so that you can see why this metric is beneficial for monetizing your channel.

YouTube RPM FAQ

1. What is a good RPM on YouTube?
According to Media Shark, the average RPM on YouTube is $3.30 to $4.40, since the average CPM for YouTubers in the US is $6 to $8. For creators on the platform, $3 can be regarded as a good average RPM.
2. How to increase the RPM?
Focusing on your content, improving it, and considering what your viewers are most interested in are just a few of the tricks that will help you attain a higher RPM.
3. How much does YouTube pay for 1,000 views?
Platforms like Influencer Marketing Hub report that the typical YouTuber earns $0.018 per view. For each 1,000 ad views, this works out to approximately $18.
  • linkedin
  • reddit

About The Author

Jocelin
Jocelin

Position: Columnist

Jocelin is keeping a strong passion for the multimedia industry with her first thoughts and visions. While continuously absorbing relevant knowledge, she believes that pictures, videos, and music can bring so much pleasure to life. To go deeper into the industry, she has acquired many skills in video editing. Also, she can provide readers with ways to solve problems on image, video, and auido topics.