YouTube is the most famous social media platform for influencer campaigns and its users are over 2 billion around the world. At the same time, YouTube is an effective way to drive brand awareness and sales. How to find YouTube influencers? Today, MiniTool Video Converter will give you the answer.
What Are YouTube Influencers?
YouTube influencers are individuals who have a large number of followers on the video-sharing platform YouTube. They create and upload theme content and have a loyal fan group that actively follows their videos through likes, comments, and shares. Depending on the style of the content, YouTube influencers can be categorized into different types such as video bloggers, educational content creators, etc.
Because of the platform they have, these YouTube influencers have the power to set trends and influence their audience. This has led to the rise of YouTube Influencer Marketing as entrepreneurs want YouTube influencers to share their products in front of a large audience.
How to find YouTube influencers is a great thing for companies. Can you find YouTube influencers? I will offer some tips on how to find YouTube influencers.
How to Find YouTube Influencers?
#1. Use Google
Google is a great place to find YouTube influencers while it is free. The method is quite simple and easy to use.
Open Google and type the name of your industry plus influencer. If you want to specifically find influencers, the content can contain a niche and a country or a location. For example, “Education YouTube influencers in the United States”.
#2. Use YouTube
Apart from Google, there is the simplest way to find YouTube influencers by direct searching on the YouTube platform. As the world’s second-largest search engine after Google, YouTube has a wide variety of content creators, which helps companies and influencers collaborate and provides a convenient platform. You are allowed to have 3 ways to quickly find influencers on YouTube.
Directly search in the search box
Open YouTube and directly search for industry or keywords, for instance, “Cosmetics”. You will receive lots of videos, review them, and choose the influencers you are interested in.
Using Trending
The second convenient way is to just click on the Trending button. Trending will show you the videos that have been hot lately. This method is quick but has some limitations, as you can see here the categorization only contains Now, Music, Gaming, and Movie. So, if your industry is related, this method is worthy to have a try.
Using the hashtag
The last convenient way to find influencers on YouTube is to use the hashtag. For example, if you intend to find influencers relating to cosmetics, you need to input #cosmetics in the search box. As you can see, the hashtag #cosmetics contains 676k videos and 108k channels. These video creators are highly compatible with your industry or product, and you can choose which of them you think is the best fit!
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#3. Use Social Media Platforms
To be honest, you can also use other social media platforms except for YouTube to find YouTube influencers. As we all know, influencers not only use YouTube but also Twitter, Facebook, and Instagram.
You may be interested in this post: 12 Popular YouTubers to Look out for
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Conclusion
YouTube influencers have great importance in appealing to many people and improving entrepreneurs’ promotion of products and sales. After reading this article, you should know how to find YouTube influencers. Should you have any related questions, you can let us know in the comments.
About The Author
Position: Columnist
Libur is always willing to try new things and full of enthusiasm for life. At the same time, she is passionate about making fantastic movies. Now, she has become an English editor about multimedia in MiniTool. She is good at writing articles about video editing, video conversion, and screen recording. During her spare time, Libur loves climbing mountains and listening to music. By the way, her favorite singer is Taylor Swift.