Top 7 Beauty YouTubers You Can Subscribe to

Nowadays, an increasing number of individuals are pursuing a breathtaking appearance, and they can do so by mastering a few beauty tricks. There are numerous beauty YouTubers striving to offer helpful tricks and assist people in selecting superior beauty products. To make it effortless for you to select your favorite YouTuber, we rounded up some top beauty YouTubers. So, let’s take a look!

Top 7 Beauty YouTubers

1. James Charles

James Charles is an American beauty YouTuber and makeup artist who rose to fame for his creative and transformative makeup looks. On his YouTube channel, he posts makeup tutorials, makeup challenges, beauty product reviews, reaction videos, behind-the-scenes of his life, and collaborations with other YouTubers. In essence, James provides a colorful insight into the beauty industry.

Subscribers: 23.8M

Videos: 579

2. Sandra Cires Art

With an impressive 16.5 million subscribers, Sandra Cires Art is an influential beauty vlogger on YouTube. Her content is engaging and diverse, ranging from beauty vlogs to food challenges. Whether you’re looking for beauty tips, a good laugh, or just some fun content to brighten your day, Sandra Cires Art’s channel is definitely worth checking out.

Subscribers: 16.5M

Videos: 1.1K

3. jeffreestar

jeffreestar is one of the most subscribed beauty YouTubers, with over 15.8M subscribers. He is also a makeup artist, model, and former singer-songwriter. Besides, he is the founder of Jeffree Star Cosmetics, a brand known for its vibrant and high-quality products. His YouTube channel gained a massive following for his makeup tutorials, product reviews, and lifestyle vlogs.

Subscribers: 15.8M

Videos: 433

4. NikkieTutorials

Nikkie de Jager, better known as NikkieTutorials, is a Dutch makeup artist and beauty YouTuber known for her detailed and easy-to-follow makeup tutorials. She gained popularity with her “The Power of Makeup” series, which encouraged viewers not to be afraid to show their faces with or without makeup.

Subscribers: 14.5M

Videos: 898

5. Carli Bybel

Carli Bybel is a popular American YouTube vlogger known for her makeup tutorials, cosmetics product reviews, and fashion tips, making it a go-to destination for beauty enthusiasts. Her YouTube channel has gained a massive following as of 2024.

Apart from her success on YouTube, Carli has also launched her own fashion line and an online store named “The Beauty Bybel” which offers a broad range of beauty products that cater to various beauty needs, including eyeliner and lip gloss sets.

Subscribers: 6.08M

Videos: 720

6. Tati

Tati, also known as Tati Westbrook, is a prominent beauty influencer and YouTuber. Tati’s content primarily includes in-depth product reviews, beauty tutorials, and lifestyle vlogs. Her commitment to delivering high-quality content and her expertise in the beauty industry has made her a trusted figure among beauty enthusiasts.

Subscribers: 8.19M

Videos: 1.9K

7. Jackie Aina

Jackie Aina is a black beauty YouTuber who specializes in beauty and fashion content. She is known for advocating for diversity and inclusivity in the beauty industry. Jackie creates how-to and motivational content in many niches, not just beauty, but self-care, fashion, and hairstyling. Despite her sense of humor, she has been vocal about her criticism of brands that do not offer a wide range of shades for people of color.

Subscribers: 3.52M

Videos: 1K

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Bottom Line

If you are looking for some inspiration to enhance your beauty or style, you may want to check out our carefully curated list of top beauty YouTubers. Whether you are interested in natural makeup, bold and colorful styles, or want to learn the latest fashion trends, you are sure to find something that suits your taste and preferences.