The ability to tell a great story is an art that every YouTuber should master. Storytelling is important for creating engaging YouTube marketing content. This post lists the most effective tips on how to create YouTube storytelling videos.
Tips for You to Create Storytelling Videos on YouTube
Use the YouTube storytelling techniques below to improve your storytelling skills.
Know Your Audience’s Needs
Knowing your audience is the key to getting more views for your storytelling videos. You need to know your audience’s interests, desires, and daily lives. What they find most entertaining. Once you’ve analyzed these questions, you can create a storytelling video that’s tailored to your audience’s needs.
Understand Your Video’s Purpose
When planning a storytelling video, you should understand the purpose of the video and how it will advance the story. What message do you want to convey to the audience? For example, if the purpose of your storytelling video is to entertain, you could add some personal examples and life experiences as you tell the story to make it more vivid.
Infuse Emotions
One of the main reasons stories resonate with us is because they convey emotion. When you start thinking about video ideas, focus on the feelings you want to convey, such as sadness, warmth, happiness, and hope.
To convey emotion through video, you also need to consider the video’s plot, storyline, and background music. These three elements can create an atmosphere to effectively convey emotions.
Use Relatable Characters
The characters in your storytelling videos can be fictional or real people. Adding these characters can make your story more convincing. If you don’t know how to find the right character, your best option is to use yourself. Using yourself as a character in the story helps to create a connection between the audience and you.
Make Use of The Colors
The right color can make a video more atmospheric and engaging. Colors can also convey the message you want to convey.
According to the theory of color psychology, colors can affect people’s emotions. In filmmaking, colors can set the tone of the scene before the actors speak. For example, red is often associated with passion, danger, or power. Pink symbolizes innocence and femininity. Yellow often represents happiness and innocence.
Create Suspense
Whether you are making a storytelling video or writing a story, creating suspense is very important. It is the most common way to attract your audience. When you tell a suspenseful story, your audience will maintain their expectations and have a strong motivation to continue listening. This will definitely increase your audience retention.
Add Call to Action
Add a clear call to action at the end of your video to tell them what you want them to do next:
- Add your URL in a prominent place so viewers can visit your website.
- Add a subscription request at the end of the video to ask them to subscribe to your channel.
- Add social media sharing buttons so that they can share your storytelling video on other platforms with one click.
These tricks will help you increase your number of followers and get more traffic.
Use the Right Background Music
Music can move the emotions of your audience. Adding songs is a powerful way to tell the best stories. The right song will make your video more engaging.
To avoid copyright claims on YouTube, choose to use copyright-free music as background music. You can use original music or music in the public domain. You can also get the necessary permission from the artist or record company to use copyrighted music.
3 Excellent YouTube Storytelling Channels for You to Refer
After learning the above tips for YouTube storytelling videos, let’s learn about some famous YouTube storytelling channels. Subscribe to them and learn techniques from their storytelling videos.
TED
TED is a storytelling channel dedicated to promoting international content. The channel’s content covers science, technology, culture, etc. Videos on TED are usually uploaded every day. It is different from other story channels in that it uses a story-driven narrative style. Watching videos on this channel is also useful for people who want to learn English.
Extra History
Extra History mainly publishes some historical explanation videos, but they have also involved some video games and psychology content. They create exclusive animated images for historical figures to make learning easy and interesting.
Just Write
Just Write is good at analyzing movies. This channel delves into the story content and explains the hidden meaning of the movie to the audience. In addition, Just Write also explains how the media format affects the type of stories we tell. If you are interested in movies, Just Write’s videos will surprise you.
Read more YouTube channels:
- Best Food Channels on YouTube
- Best African Music Channels on YouTube
- Best Cantonese Channels on YouTube
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Conclusion
This post gives you 8 tips for YouTube storytelling videos. Use these techniques in your next YouTube video to boost views!
About The Author
Position: Columnist
Mia loves music and art, and likes to listen to music alone in her spare time. Now, Mia is the English editor of MiniTool. She is good at writing YouTube tips, video conversion, and video recording. She is committed to bringing more multimedia knowledge to readers.