The Impact of YouTube Shorts on Your Channel’s Growth
YouTube Shorts has a great impact on the YouTube channel. These impacts are beneficial for your channels and let’s have a look at them.
Improved visibility: YouTube Shorts offers a unique advantage in terms of visibility. Given its format and the algorithm’s tendency to greatly promote short-form content, creators have more possibility for being discovered by new audiences. Shorts are highlighted in a dedicated tab on YouTube, making them easily discoverable by new viewers who enjoy short-form content.
Flexibility in Content Creation: YouTube Shorts allows creators to experiment with different content styles and formats without the pressure of producing long-form videos. This flexibility can lead to discovering new content avenues and audience preferences, helping creators refine their strategy and cater more effectively to their viewers’ interests on Shorts.
Quick engagement: With a maximum length of 60 seconds, Shorts are perfect for capturing the attention of viewers with shorter attention spans, resulting in quick engagement. The average engagement rate for Shorts is significantly higher than for long-form videos.
How to Grow YouTube Channel with Shorts
Can YouTube Shorts grow your channel? Of course. Just now, we have talked about the impact of YouTube Shorts on the channel’s growth. How to grow YouTube channel with Shorts? Leveraging YouTube Shorts can significantly benefit your channel. Here are some tips for you.
Tip 1. Repurpose Existing Content to Shorts
Repurpose YouTube videos into Shorts is an ideal way to promote YouTube channels. Also, YouTube videos are easy to be repurposed into short videos. You just need to use a video-cutting tool like MiniTool MovieMaker, Canva, or CapCut to edit your videos into the essential parts and add an appealing sound to appeal more viewers to your channel.
Tip 2. Cross-Promotion YouTube Channel
You have multiple ways to cross-promotion YouTube channels with Shorts. For example, linking the Short to a long-form video and sharing the linked video to other social media platforms.
#. Link the Short to a long-form video
You can use a long-form video to link to Shorts. Follow the guide below:
1. Go to YouTube.com, click on your profile picture on the top right-hand side, then YouTube Studio, and then click Content.
2. Find the YouTube Short you want to use and click on the pencil icon that says Details.
3. Scroll down the page until you see on the right-hand side Related video and click on it.
4. Search for the long-form video you want to link and click on Save.
By the way, adding a watermark or mentioning your channel name in the Short is also available to grow YouTube channel.
#. Share to other social media platforms
Apart from sharing YouTube videos to other platforms, you can also share Shorts containing long-video links. You can cross-promote your content on other social media platforms, like Instagram, Facebook, X, and more. Besides, participate in relevant Reddit communities or online forums related to your niche. In this way, it helps increase exposure and drive traffic to your channel.
#. Embedding YouTube Shorts to blog post or website
Apart from the tips above, you can also try to embed YouTube Shorts to blog posts or websites to drive external traffic.
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Bottom Line
How to grow YouTube channel with Shorts? All in all, you can try to repurpose YouTube videos, cross-promotion them in multiple ways, and more. By combining consistency, creativity, and optimization, YouTube Shorts can rapidly grow your channel’s reach and subscribers.
About The Author
Position: Columnist
Libur is always willing to try new things and full of enthusiasm for life. At the same time, she is passionate about making fantastic movies. Now, she has become an English editor about multimedia in MiniTool. She is good at writing articles about video editing, video conversion, and screen recording. During her spare time, Libur loves climbing mountains and listening to music. By the way, her favorite singer is Taylor Swift.