How to get sponsored on YouTube? This article will show you the answer. It will show you what do sponsors look for and how to connect with sponsors. Hope this article can help you. Besides, if you need to download YouTube videos, MiniTool uTube Downloader can help you.
When people think of YouTube sponsors, they tend to think of large channels, but that’s not always the case. It is also possible to offer lucrative sponsorship to small YouTubers, they just need to know how to do it.
Further reading: How to Make Money on YouTube – 9 Highly Efficient Ways
What Do Sponsors Want?
If you’re looking for sponsorship for youtubers but aren’t sure where to start, you’ve come to the right place! How to get sponsored on YouTube? You first have to figure out what the sponsor wants.
1. An Established Brand Persona
An established brand image is the key to YouTube sponsorship. Among potential sponsors, compatibility is most important. Sponsors want to know that you share their values and that your brand shares theirs. Unclear or mixed brands can damage a company’s brand, so if you don’t know who you are or why you’re doing these things, don’t expect sponsorship.
There are a few important things you should know when building your brand image, such as:
- What are your core values?
- What is your brand personality?
- What do you do?
- Who is your audience?
- What are you selling?
- If you had to give your brand five human attributes, what would you give them?
By having a clear understanding of your brand image, sponsors will be able to more easily determine if you’re a good fit.
2. A Similar Target Audience
Having a similar target audience is one of the most important things sponsors do when seeking sponsorship. Sponsors will only work with you if your content appeals to their audience.
For an upscale design firm, there’s no point in finding a baker who specializes in baking pop-culture delicacies, is there? However, a sponsorship deal between the baker and a popular entertainment company could be a match made in heaven.
So, do your research. Look at the people watching your videos and ask yourself a few questions:
- What do they do?
- What are their interests?
- What are their spending habits?
- How old are they?
- Where do they shop?
- What other brands do they like?
Once you have all the information, look at the sponsors you are interested in. Is their audience similar to yours? If so, you might be a good fit!
3. Quality Content
Another important factor that sponsors look for is quality content. Just as unclear brands can hurt companies, so can poor quality content. Companies don’t want to be associated with other brands that don’t have the same standards. In fact, asking for sponsorship and having low-quality content from you could put you on the blacklist of the company and their peers.
Do a quality audit before contacting sponsors. Look at your content and ask yourself, “If this was someone else’s content, would I like it?”
Another good way to assess the quality of your content is to ask your audience for feedback. Something as simple as letting your fans know you’re looking for feedback on your video can have a huge impact.
How to Connect with Sponsors?
If you’re just starting out, finding sponsors can be a bit confusing. Are you waiting for them to come to you? Do you just email them? How do you know which companies are sponsoring it? Fortunately, there are some sites specifically designed to help connect smaller YouTube channels with sponsoring companies! Take a look at the following example.
1. GrapeVine
How to get sponsored on YouTube for small channels? GrapeVine can help. GrapeVine is advertised exclusively to YouTubers. According to the report, GrapeVine has paid over $3,929,499 to YouTube creators. GrapeVine promotes sponsorship deals between youtubers and interested companies.
Although GrapeVine has been used by large YouTube channels, they are primarily marketing their services to small and medium-sized YouTubers, making it an attractive option for budding users. GrapeVine deals in two types of sponsorships: product packages in exchange for reviews and paid sponsorships.
2. Content BLVD
Content BLVD is another marketing and review platform specifically for YouTubers.
They believe that real influence cannot be bought, so they only offer product packages in exchange for reviews, rather than paid sponsorships. They also require YouTubers who get free products through reviews to make them public on their channels.
If you are in a niche market that uses physical products a lot, Content BLVD is a good choice. Since its launch in 2015, they have garnered more than 40 million views.
3. FameBit
Touted as an easy to use sponsorship platform for Instagrammers and Youtubers, FameBit is a great choice for Youtubers who are new to sponsorship and want to jump right in. The sign-up process is straightforward and easy, and you can view ads from partner companies that interest you on FameBit’s website. Once you find one, then you can go ahead and bid on that project.
Bottom Line
In conclusion, this article has shown how to get sponsored on YouTube. Sponsorship is a good way for Youtubers to make money, but it’s not the only way. If your only way to make money is through sponsorship, you should definitely add other revenue streams to your business model.