Today, you can use YouTube Shorts to share your daily life and thoughts with others. However, there are some mistakes you may make with YouTube Shorts. If you understand and avoid these problems in advance, your short videos can be better. This post discusses 6 mistakes to avoid while making YouTube Shorts.
Creating YouTube Shorts is a great way to share your content or promote your brand. However, many people make mistakes that they may not even realize they are making. Here are some common mistakes YouTube Shorts creators should avoid. If you find yourself making these mistakes, you can correct them in time.
Mistake 1: Too Much Information
People like to watch YouTube Shorts because they get the information faster than from long-form videos. Therefore, you should pay more attention to the length and information of YouTube Shorts. A good YouTube Shorts video should be short and to the point. People’s attention spans are very short. If a video is too long, viewers may not remember the main points.
How do you keep viewers watching your YouTube Shorts? You can break a video into several smaller videos, each with an important message. You can try deleting the beginning or end of the video, leaving the important information only. When people watch a video, they get the point in the first few seconds and are less likely to delete the video out of impatience.
Mistake 2: No Thumbnails
If you make long YouTube videos or have a YouTube channel, you know how important thumbnails are. Thumbnails influence viewers’ first impressions of your videos. When viewers go to a channel’s homepage, they see the thumbnails of all the videos, and then they choose which videos to watch based on the information provided by those thumbnails.
Creators usually focus on creating thumbnails for their long-form videos but neglect the Shorts. When people watch short videos using the YouTube Shorts feature, the video automatically plays without a static thumbnail. However, when viewers click through to your channel, they can still see your Shorts thumbnail. Therefore, the thumbnail of a short video is just as important as that of a long video.
Mistake 3: Wrong Video Layout
Wrong video layout is another YouTube Shorts mistake to avoid. The right layout can make your YouTube short look more professional but many creators ignore this, resulting in their videos being less than perfect. For example, if you use the video editor to add your captions or subtitles, make sure they are in the right place. You should make sure that these words do not block the image you want to show your viewers.
Mistake 4: No Subtitles
Another YouTube Shorts mistake to avoid is not subtitling videos. Even if your voice is clear enough for people to hear every word you say, adding subtitles will make your audience more impressed.
In addition, well-designed subtitles with appropriate fonts, backgrounds, and colors can make viewers more likely to watch your video. Furthermore, data shows that 69% of viewers will watch YouTube videos in silence, especially in public places.
If you don’t add subtitles or captions to your video, most viewers will skip your video when they can’t understand the content of the video while watching it in silence. This is not good for your YouTube engagement.
Read more: Write the Best Titles for YouTube Shorts
Mistake 5: No Clear Target Audience
Another YouTube Shorts mistake to avoid is not knowing your target audience. Creating a YouTube video requires finding the right audience. If your video content covers a lot of ground but has few views, you may need to think about your video’s target audience.
Having a clear target audience can make your video more professional. If you don’t know who your target audience is, you can think about who your videos are designed for or who you hope to attract by creating a YouTube video. Once you have determined your target audience, you need to develop video content specifically for them.
Mistake 6: No Proper Lighting
Many YouTube Shorts creators do not pay attention to the lighting of their videos. This is also one of the mistakes YouTube Shorts creators should avoid. The right lighting helps create the right atmosphere for your video. Whether you’re making a fitness video, a makeup tutorial, or a cooking video, lighting is an important factor in making your video look professional and engaging. For example, if you are making a makeup tutorial video, a white fill light from the front will allow viewers to see every detail of your skin.
MiniTool Video ConverterClick to Download100%Clean & Safe
Bottom Line
After understanding the above 6 mistakes to avoid while making YouTube Shorts, you should have a new understanding of your short videos. Hope this post can help you get more traffic!
About The Author
Position: Columnist
Mia loves music and art, and likes to listen to music alone in her spare time. Now, Mia is the English editor of MiniTool. She is good at writing YouTube tips, video conversion, and video recording. She is committed to bringing more multimedia knowledge to readers.